In this article, we are going to discuss the 5 most popular RTDs in America. If you want to check out our detailed analysis of the RTD market in America, the demand for lower tax rates on canned cocktails, and the new RTD cocktail in the market, head to 20 Most Popular RTDs in America.
5. Truly Hard Seltzer
Insider Monkey Score: 8
Truly Hard Seltzer is a clean, crisp, and refreshing hard seltzer with a hint of real fruit juice from concentrate, natural fruit flavors, and just 100 calories, 1g sugar, and 5% ABV. Since 2016, Truly Hard Seltzer has been rightfully credited as one of the brands to fuel the hard seltzer boom, bringing drinkers a refreshing, easy-drinking, variety-filled, and fun experience.
Truly is produced by the Boston Beer Company, one of the country’s biggest craft brewers and creator of Samuel Adams beer.
4. Jack Daniel’s Canned Cocktails
Insider Monkey Score: 10
The Jack Daniel Distillery introduced the Jack Daniel’s Canned Cocktails series featuring Jack & Seltzer, Jack & Cola, and Jack, Honey & Lemonade. Each ready-to-drink cocktail is made with Jack Daniel’s Tennessee Whiskey that is perfectly mixed and ready to enjoy in convenient packaging.
Last year, the brand announced that it was taking its Canned Cocktails series to shelves nationwide following the highly successful regional launch in select states in 2020.
3. High Noon Hard Seltzers
Insider Monkey Score: 11
Available in eleven refreshing flavors, the High Noon seltzers use real vodka and real fruit juice for 100 calories of easy-drinking, take-anywhere deliciousness. Launched by Spirit of Gallo in May 2019, High Noon’s sales approached $1.25 billion last year, as it became the Best-Selling Spirits Brand by Volume in the U.S.
2. Cutwater Spirits
Insider Monkey Score: 14
Cutwater Spirits, the most awarded canned cocktail brand in the U.S., is a San Diego-based distillery known for its award-winning lineup of over 20 canned cocktail classics made from nearly every spirits category including tequila, vodka, rum, gin, whiskey, and liqueur.
The beer behemoth Anheuser-Busch InBev SA/NV (NYSE:BUD) entered the spirits business when it acquired Cutwater Spirits in 2019. The brand is of such importance to Ab InBev that it even had its own advert during the 2022 Super Bowl.
The Cutwater Spicy Bloody Mary is one of the Best RTD Cocktails in 2023.
1. White Claw Hard Seltzer
Insider Monkey Score: 17
White Claw Hard Seltzer is the nation’s leading hard seltzer – larger than all other seltzer brands combined – known for pure, crisp refreshment. White Claw is now available in 15 international markets and has a category leading position across the board.
The White Claw brand has experienced tremendous growth since its introduction in 2016 and is now the Most Popular RTD Spirit Brand in the World. In 2021, White Claw sales topped about $2 billion.
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