In this piece, we will take a look at the twelve most popular jean brands in the USA.
Jeans Industry: An Analysis
According to Allied Market Research, the value of the global denim jeans market is predicted to reach $88.1 billion, globally, by 2030 at 4.2% CAGR, reported Bloomberg. The increase in purchasing power, per capita consumption of denim jeans, awareness of clothing appropriate for different body types, and acceptance of casual attire for office work are the factors driving the growth of the worldwide denim jeans market.
However, the growing popularity of loose-fitting clothing, work-from-home policies, and the intentional embrace of a simple lifestyle restrain market expansion. On the other side, as disposable income has increased in Asia Pacific’s developing nations like China and India, people are spending more on apparel and personal care. New opportunities will result from this in the upcoming years. Due to the closure of retail outlets worldwide, the Covid-19 pandemic has had a detrimental effect on the expansion of the global denim jeans market. Due to the deployment of the lockdown, the pandemic halted denim jean production facilities and affected the supply chain. This ultimately prevented the market from expanding. Additionally, the market’s expansion was somewhat constrained by the consumer’s dynamic shifts in spending habits.
The slim fit category accounted for more than two-fifths of the global market for denim jeans in 2020 and is anticipated to continue to hold the top spot during the forecast period. The demand for slim-fit denim jeans is increased by advances in denim fabric and the availability of slim-fit denim jeans in various patterns. However, the sector with the highest CAGR of 6.0% from 2021 to 2030 is expected to be skinny fit. Women prefer skinny-fit denim jeans because of their stylish and fashionable appearance.
Men accounted for the greatest share of end users in 2020, accounting for about half of the worldwide denim jeans market. It is anticipated that men will continue to hold the lead during the forecast period. This is because the biggest stars in entertainment, sports, and other creative fields are paying attention to fashion and working with some of the top denim jeans companies worldwide. But from 2021 to 2030, the women’s market is anticipated to exhibit the highest CAGR of 5.0%. The increase in working women’s purchasing power supports the demand for high-end denim jeans among women.
In terms of revenue, North America accounted for about two-fifths of the world market for denim jeans in 2020, holding the largest market share by region. This is a result of the growing popularity of coloured denim jeans, the introduction of newer styles, and the premium pricing of denim jeans. However, the quickest CAGR of 6.2% is anticipated in the Asia-Pacific region over the course of the projection period. The increase in the number of working women, fast urbanization, increased westernization of lifestyles in emerging economies, and rise in fashion consciousness are the factors driving the growth of the global denim jeans market in this area.
Pixabay/Public Domain
Our Methodology
We took a look at the clothing industry in the USA to sift out the top jeans brands. These were then ranked through their market capitalization.
Most Popular Jean Brands in USA
12. Stitch Fix, Inc. (NASDAQ:SFIX)
Market Capitalization as of November 24, 2022: $0.41 billion
Stitch Fix, Inc. (NASDAQ:SFIX) was incorporated in 2011 and is based in San Francisco, California. Stitch Fix, Inc. (NASDAQ:SFIX) sells a range of apparel, shoes, and accessories for men, women, and kids through its website and mobile application in the United States and the United Kingdom. It offers denim, dresses, blouses, skirts, shoes, jewelry, and handbags under the Stitch Fix brand.
11. Destination XL Group, Inc. (NASDAQ:DXLG)
Market Capitalization as of November 24, 2022: $0.42 billion
Destination XL Group, Inc. (NASDAQ:DXLG) was incorporated in 1976 and is based in Canton, Massachusetts. Destination XL Group, Inc. (NASDAQ:DXLG), with its subsidiaries, operates as a specialty retailer of big and tall men’s clothing and shoes in the United States and Canada. Its stores offer sportswear and dress wear; fashion-neutral items, including jeans, casual slacks, T-shirts, polo shirts, dress shirts, and suit separates; and casual clothing. It also provides tailored-related separates, blazers, dress slacks, dress shirts, neckwear and vintage-screen T-shirts and wovens under various private labels. Destination XL Group, Inc. (NASDAQ:DXLG) offers its products under the trade names of Destination XL, DXL, DXL Men’s Apparel, DXL outlets, Casual Male XL, and Casual Male XL outlets. As of January 29, 2022, it operated 220 DXL retail stores, 16 DXL outlet stores, 35 Casual Male XL retail stores, and 19 Casual Male XL outlet stores.
10. Abercrombie & Fitch Co. (NYSE:ANF)
Market Capitalization as of November 24, 2022: $0.92 billion
Abercrombie & Fitch Co. (NYSE:ANF) was founded in 1892 and is located in New Albany, Ohio. Abercrombie & Fitch Co. (NYSE:ANF), through its subsidiaries, operates as a specialty retailer. Abercrombie & Fitch Co. (NYSE:ANF) operates in two segments, Hollister and Abercrombie. It offers an assortment of apparel, personal care products, and accessories for men, women, and children under the Hollister, Abercrombie & Fitch, Abercrombie kids, Moose, Seagull, Gilly Hicks, and Social Tourist brands. As of January 29, 2022, it operated approximately 729 retail stores in Europe, Asia, Canada, the Middle East, the United States, and internationally.
For men, Abercrombie & Fitch Co. (NYSE:ANF) offers athletic fit denim with room through the thigh for a more athletic build—plus the classic denim fit. For women, it offers curve love denim with an additional 2″ through the hip and thigh—plus the classic denim fits.
09. Guess?, Inc. (NYSE:GES)
Market Capitalization as of November 24, 2022: $1.06 billion
Guess?, Inc. (NYSE:GES) was founded in 1981 and is situated in Los Angeles, California. Guess?, Inc. (NYSE:GES) designs, markets, distributes, and licenses lifestyle collections of apparel and accessories for men, women, and children. It operates through five segments: Americas Retail, Americas Wholesale, Europe, Asia, and Licensing. Guess?, Inc. (NYSE:GES) clothing collection includes jeans, pants, skirts, dresses, shorts, blouses, shirts, jackets, activewear, knitwear, and intimate apparel. Guess?, Inc. (NYSE:GES) also grants licenses to design, manufacture, and distribute various products that complement its apparel lines, such as eyewear, watches, handbags, footwear, kids’ and infants’ apparel, outerwear, fragrance, jewelry, and other fashion accessories, as well as to wholesale partners to operate and sell products through licensed retail stores.
Guess?, Inc. (NYSE:GES) markets its products under the GUESS, GUESS?, GUESS U.S.A., GUESS Jeans, GUESS? and Triangle Design, MARCIANO, Question Mark and Triangle Design, a stylized G and a stylized M, GUESS Kids, Baby GUESS, YES, G by GUESS, GUESS by MARCIANO, and Gc brand names. It sells its products through direct-to-consumer, wholesale, and licensing distribution channels. As of January 29, 2022, the company directly operated 1,068 retail stores in the Americas, Europe, and Asia.
08. Boot Barn Holdings, Inc. (NYSE:BOOT)
Market Capitalization as of November 24, 2022: $1.82 billion
Boot Barn Holdings, Inc. (NYSE:BOOT) was founded in 1978 and is based in Irvine, California. Boot Barn Holdings, Inc. (NYSE:BOOT), a lifestyle retail chain, operates specialty retail stores in the United States. Boot Barn Holdings, Inc. (NYSE:BOOT) specialty retail stores offer western and work-related footwear, apparel, and accessories for men, women, and kids. It offers boots, shirts, jackets, hats, belts and belt buckles, handbags, western-style jewelry, rugged footwear, outerwear, overalls, denim jeans, and flame-resistant and high-visibility clothing. The company also provides gifts and home merchandise. As of October 26, 2022, it operated 322 stores in 40 states. Boot Barn Holdings, Inc. (NYSE:BOOT) also sells its products through e-commerce websites, including bootbarn.com, sheplers.com and countryoutfitter.com.
07. The Buckle, Inc. (NYSE:BKE)
Market Capitalization as of November 24, 2022: $2.07 billion
The Buckle, Inc. (NYSE:BKE) was incorporated in 1948 and is based in Kearney, Nebraska. The Buckle, Inc. (NYSE:BKE) operates as a retailer of casual apparel, footwear, and accessories for young men and women in the United States. The Buckle, Inc. (NYSE:BKE) markets a selection of brand-name casual apparel, including denim jeans, other casual bottoms, tops, sportswear, outerwear, accessories, and footwear, as well as private label merchandise primarily comprising BKE, Buckle Black, Salvage, Red by BKE, Daytrip, Gimmicks, Gilded Intent, FITZ + EDDI, Willow & Root, Outpost Makers, Departwest, Reclaim, BKE Vintage, Nova Industries, J.B. Holt, and Veece. The Buckle, Inc. (NYSE:BKE) also provides services, such as hemming, gift-packaging, layaways, a guest loyalty program, the Buckle private label credit card, and personalized stylist services, as well as special order system that allows stores to obtain requested merchandise from other company stores or its online order fulfillment center. As of March 11, 2022, it operated 440 retail stores in 42 states The Buckle, Inc. (NYSE:BKE) also sells its products through its website, buckle.com.
06. Kontoor Brands, Inc. (NYSE:KTB)
Market Capitalization as of November 24, 2022: $2.33 billion
Kontoor Brands, Inc. (NYSE:KTB) was incorporated in 2018 and is headquartered in Greensboro, North Carolina. Kontoor Brands, Inc. (NYSE:KTB), a lifestyle apparel company, designs, manufactures, procures, markets, and distributes denim jeans, apparel, and accessories under the Wrangler, Lee, and Rock & Republic brands in the United States and internationally. Kontoor Brands, Inc. (NYSE:KTB) operates through two segments, Wrangler and Lee. Kontoor Brands, Inc. (NYSE:KTB) sells its products primarily through mass merchants, specialty stores, mid-tier and traditional department stores, company-operated stores, and online. As of January 1, 2022, it operated 80 retail stores across the Americas, Europe, the Middle East, Africa, and the Asia-Pacific regions.
05. American Eagle Outfitters, Inc. (NYSE:AEO)
Market Capitalization as of November 24, 2022: $2.44 billion
American Eagle Outfitters, Inc. (NYSE:AEO) was founded in 1977 and is headquartered in Pittsburgh, Pennsylvania. American Eagle Outfitters, Inc. (NYSE:AEO) operates as a specialty retailer that provides clothing, accessories, and personal care products under the American Eagle and Aerie brands. American Eagle Outfitters, Inc. (NYSE:AEO) provides jeans and specialty apparel and accessories for women and men, intimates, apparel, activewear, and swim collections, as well as personal care products for women.
04. Carter’s, Inc. (NYSE:CRI)
Market Capitalization as of November 24, 2022: $2.81 billion
Carter’s, Inc. (NYSE:CRI) was founded in 1865 and is headquartered in Atlanta, Georgia. Carter’s, Inc. (NYSE:CRI), together with its subsidiaries, designs, sources, and markets branded childrenswear under the Carter’s, OshKosh, Skip Hop, Child of Mine, Just One You, Simple Joys, Carter’s My First Love, little planet, and other brands in the United States and internationally. Carter’s, Inc. (NYSE:CRI) operates through three segments: U.S. Retail, U.S. Wholesale, and International. Its Carter’s products include babies and young children products, such as bodysuits, pants, dresses, knit sets, blankets, layette essentials, bibs, booties, sleep and play products, rompers, and jumpers. Oshkosh brand products comprise play clothes, such as denim apparel products with multiple wash treatments and coordinating garments, overalls, woven bottoms, knit tops, and bodysuits.
03. Levi Strauss & Co. (NYSE:LEVI)
Market Capitalization as of November 24, 2022: $6.20 billion
Levi Strauss & Co. (NYSE:LEVI) was founded in 1853 and is headquartered in San Francisco, California. Levi Strauss & Co. (NYSE:LEVI) operates as an apparel company. Levi Strauss & Co. (NYSE:LEVI) designs, markets, and sells jeans, casual and dress pants, activewear, tops, shorts, skirts, dresses, jackets, footwear, and related accessories for men, women, and children in the Americas, Europe, and Asia. Levi Strauss & Co. (NYSE:LEVI) also sells its products under the Levi’s, Dockers, Signature by Levi Strauss & Co., and Denizen brands.
Levi Strauss & Co. (NYSE:LEVI) operates approximately 3,100 brand-dedicated stores and shop-in-shops.
02. Ralph Lauren Corporation (NYSE:RL)
Market Capitalization as of November 24, 2022: $6.67 billion
Ralph Lauren Corporation (NYSE:RL) was founded in 1967 and is headquartered in New York, New York. Ralph Lauren Corporation (NYSE:RL) designs, markets, and distributes lifestyle products in North America, Europe, Asia, and internationally.
It sells apparel and accessories under the Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Golf Ralph Lauren, Ralph Lauren Golf, RLX Ralph Lauren, Polo Ralph Lauren Children, and Chaps brands. Ralph Lauren Corporation (NYSE:RL) sells its products to department stores, specialty stores, and golf and pro shops, as well as directly to consumers through its retail stores, concession-based shop-within-shops, and its digital commerce sites.
01. V.F. Corporation (NYSE:VFC)
Market Capitalization as of November 24, 2022: $12.57 billion
Topping our list of 12 most popular jean brands in the USA is V.F. Corporation (NYSE:VFC). V.F. Corporation (NYSE:VFC) was founded in 1899 and is headquartered in Denver, Colorado. V.F. Corporation (NYSE:VFC), with its subsidiaries, engages in the design, procurement, marketing, and distribution of branded lifestyle apparel, footwear, and related products for men, women, and children in the Americas, Europe, and the Asia-Pacific.
A brand of V.F. Corporation (NYSE:VFC), Dickies, the global leader in performance workwear, has provided hard-wearing, long-lasting and comfortable clothes since 1922. Starting with the bib overalls, V.F. Corporation (NYSE:VFC) has grown from work pants and work shirts to offer a full line of pants, shirts, jeans, outerwear, scrubs, tactical and mechanic uniforms.
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Disclosure: None. 12 Most Popular Jean Brands in USA is originally published on Insider Monkey.
