5 Fastest Growing Consumer Stocks to Buy Now

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1. Chagee Holdings Limited (NASDAQ:CHA)

On June 21, 2026, Goldman Sachs initiated coverage of Chagee Holdings Limited (NASDAQ:CHA) with a Neutral rating and $13.60 price target, implying 17% upside potential. Goldman Sachs said China remains the company’s primary growth driver, but noted limited room for store expansion. Goldman Sachs also said Chagee’s “premium and narrow” tea-latte focus leaves it less well positioned to capture shifting consumer preferences.

Earlier in June, CLSA initiated coverage of Chagee Holdings Limited (NASDAQ:CHA) with a Hold rating and $10 price target on the shares.

On May 30, Morgan Stanley raised the firm’s price target on Chagee to $15.50 from $14.50 and kept an Overweight rating on the shares. Morgan Stanley raised its earnings estimates for 2027 and 2028 after better-than-expected Q1 results, mainly driven by higher sales forecasts and a higher proportion of revenue from company-owned stores. Morgan Stanley largely maintained its opex ratio assumption for 2026 but projected an increase in 2027-2028 with investment in marketing and new products.

Chagee Holdings Limited (NASDAQ:CHA) owns, operates, and franchises teahouses under the CHAGEE brand in the People’s Republic of China, Malaysia, Singapore, Thailand, Indonesia, the Philippines, Vietnam, and the United States.

While we acknowledge the potential of CHA to grow, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an AI stock that is more promising than CHA and that has 100x upside potential, check out our report about the cheapest AI stock.

READ NEXT: 10 Fastest Growing Asian Stocks to Buy Now and 12 High Quality Stocks to Buy for the Long Term

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