In this article, we will list the 5 Fastest Growing Consumer Stocks to Buy Now. Please visit 10 Fastest Growing Consumer Stocks to Buy Now if you would like to see the extended list and the methodology behind it.
5. Celsius Holdings, Inc. (NASDAQ:CELH)
On July 9, 2026, Needham lowered the firm’s price target on Celsius Holdings, Inc. (NASDAQ:CELH) to $55 from $75 and kept a Buy rating on the shares. Needham said expectations are low heading into Q2 earnings, but the firm is cautious on the setup and lowered revenue estimates to reflect recent scanner trends for both of Celsius’ driver brands. Needham said fundamentals have slowed more quickly than expected, though a significant amount of bad news is already reflected in the shares, and called the current risk/reward setup “compelling” with a cleaner 2027 ahead.
On June 30, UBS lowered the firm’s price target on Celsius to $50 from $55 and kept a Buy rating on the shares. UBS said management is still optimizing SKUs and shelf space, while core fruit flavors remain resilient despite weakness in newer product lines. UBS sees attractive upside from a potential return to organic revenue growth and double-digit earnings growth by 2027.
On June 25, Roth Capital lowered the firm’s price target on Celsius to $57 from $65 and kept a Buy rating on the shares. Roth reduced estimates ahead of the Q2 report to reflect slower growth in the North America energy drink category relative to 2025, and said market share for the Celsius brand continues to lag expectations. Still, Roth expects Alani to outperform the energy category and the Celsius brand to show better year-over-year performance in the back half of 2026.
Celsius Holdings, Inc. (NASDAQ:CELH) develops, processes, manufactures, markets, sells, and distributes functional energy drinks in the United States, North America, Europe, the Asia Pacific, and internationally.
4. e.l.f. Beauty, Inc. (NYSE:ELF)
On June 16, 2026, Deutsche Bank raised the firm’s price target on e.l.f. Beauty, Inc. (NYSE:ELF) to $64 from $62 and kept a Hold rating on the shares. Deutsche Bank said the company is expanding into hair care.
Also on June 16, e.l.f. Brands, part of e.l.f. Beauty and inclusive of e.l.f. Cosmetics and e.l.f. SKIN announced the launch of e.l.f. Hair. The company said the new category debuts with six prestige-quality products and described the launch as an answer to demand for “e.l.f.fordable luxury.” e.l.f. Hair will be available starting June 16 on TikTok Shop and June 24 with retail partner Target (TGT).
On June 12, Bernstein initiated coverage of e.l.f. Beauty with a Market Perform rating and $60 price target. Bernstein said it is a long-term believer, but noted that EPS have been highly volatile after the acquisition of Rhode, distribution expansion, and higher marketing and payroll investments. The firm said some stability and margin expansion are needed before the stock can appreciate.
e.l.f. Beauty, Inc. (NYSE:ELF) provides cosmetics and skin care products worldwide.
3. Hesai Group (NASDAQ:HSAI)
On June 30, 2026, Hesai Group (NASDAQ:HSAI) announced in a regulatory filing that shareholders approved all proposed resolutions at its annual general meeting held on June 26. The approvals included an 8-for-1 stock split proposal. Following the shareholder resolutions, the share subdivision became effective on Friday, July 10, and dealings in the subdivided Class B ordinary shares began at 9:00 a.m. on Friday, July 10.
In May, Citi lowered the firm’s price target on Hesai to $28.60 from $33 and kept a Buy rating on the shares. Citi said it adjusted revenue and net profit forecasts “towards a more conservative level” and lowered its multiple due to the EV sector’s likely weaker-than-expected Q2 shipment trend.
On May 19, Hesai reported Q1 EPS of 4c, compared with 1c last year, and revenue of $98.7M, compared with $72.4M last year. Q1 total lidar shipments were 471,723 units, up 140.9% from 195,818 units in the corresponding period of 2025. CEO Yifan Li said the first quarter marked a “transformative chapter” as Hesai began its strategic evolution from spatial perception to spatial intelligence, while noting that the company serves as a strategic lidar partner and confirmed supplier for Mercedes-Benz models, enabling L3 autonomy.
Hesai Group (NASDAQ:HSAI) engages in the development, manufacturing, and sale of three-dimensional light detection and ranging solutions in Mainland China, Europe, North America, and internationally.
2. Global-E Online Ltd. (NASDAQ:GLBE)
On June 10, 2026, Truist analyst Matthew Coad upgraded Global-E Online Ltd. (NASDAQ:GLBE) to Buy from Hold with a price target of $39, up from $34. Matthew Coad said Truist is “more optimistic” on Global-E’s volume growth, citing “strong” underlying market growth, recent strength in new merchants added, and managed markets gross merchandise volume potentially quadrupling in the coming years. Matthew Coad also said Global-E’s recent acquisition of Passport Global widens its “moat” by broadening fulfillment capabilities.
On June 8, Jefferies stress tested Global-E Online’s 2026 gross merchandise volume outlook and said it is confident the company can hit its targets. Jefferies called the stock “compelling” at current share levels and said it believes Global-E’s growth will be north of 30% in 2026, while valuation remains below a 20-times price-to-earnings multiple.
Earlier in June, Global-E Online announced that its Board of Directors approved a “distribution,” as defined in the Israeli Companies Law, through a share repurchase program. Under the program, the company may repurchase up to $500M of its ordinary shares, subject to the completion of required Israeli regulatory procedures.
Global-E Online Ltd. (NASDAQ:GLBE) provides a direct-to-consumer cross-border e-commerce platform in Israel, the United Kingdom, the United States, and internationally.
1. Chagee Holdings Limited (NASDAQ:CHA)
On June 21, 2026, Goldman Sachs initiated coverage of Chagee Holdings Limited (NASDAQ:CHA) with a Neutral rating and $13.60 price target, implying 17% upside potential. Goldman Sachs said China remains the company’s primary growth driver, but noted limited room for store expansion. Goldman Sachs also said Chagee’s “premium and narrow” tea-latte focus leaves it less well positioned to capture shifting consumer preferences.
Earlier in June, CLSA initiated coverage of Chagee Holdings Limited (NASDAQ:CHA) with a Hold rating and $10 price target on the shares.
On May 30, Morgan Stanley raised the firm’s price target on Chagee to $15.50 from $14.50 and kept an Overweight rating on the shares. Morgan Stanley raised its earnings estimates for 2027 and 2028 after better-than-expected Q1 results, mainly driven by higher sales forecasts and a higher proportion of revenue from company-owned stores. Morgan Stanley largely maintained its opex ratio assumption for 2026 but projected an increase in 2027-2028 with investment in marketing and new products.
Chagee Holdings Limited (NASDAQ:CHA) owns, operates, and franchises teahouses under the CHAGEE brand in the People’s Republic of China, Malaysia, Singapore, Thailand, Indonesia, the Philippines, Vietnam, and the United States.
While we acknowledge the potential of CHA to grow, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an AI stock that is more promising than CHA and that has 100x upside potential, check out our report about the cheapest AI stock.
READ NEXT: 10 Fastest Growing Asian Stocks to Buy Now and 12 High Quality Stocks to Buy for the Long Term.
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