5 Countries with the Most Social Media Users

4. Hong Kong

Social Media Users (% of total population): 86.2%

Although Hong Kong is not officially a country, it has still made it to our list. That’s because it is a special administrative region of Greater China, and has the independence to manage its own affairs under China’s “One country, two systems” policy. Hong Kong has a population of 7.49 million, of which 6.46 million are active social media users. Data from early 2024 shows that YouTube is the most used platform in Hong Kong with a user base of 6.46 million, whereas TikTok is the least used one, having a user base of just 69 thousand people aged 18 and above.