5 Best Upside Stocks to Buy According to Analysts

4. ServiceNow Inc. (NYSE:NOW)

Average Upside Potential: 62.68%

ServiceNow Inc. (NYSE:NOW) is one of the best upside stocks to buy according to analysts. On April 20, ServiceNow completed its $7.75 billion cash acquisition of Armis, a leader in cyber exposure management. This move extends ServiceNow’s security capabilities into the physical and operational layers of the enterprise, covering IT, OT, IoT, and medical devices.

By integrating Armis’ real-time asset intelligence with its existing platform, ServiceNow Inc. (NYSE:NOW) aims to provide a unified AI control tower that bridges the gap between detecting vulnerabilities and executing automated remediation. This acquisition follows the March purchase of Veza, which brought AI-native identity intelligence to the ServiceNow platform. Together, Armis and Veza allow organizations to secure the expanding attack surface created by agentic AI, mapping every connected asset and identity permission.

The combination of these tools powers ServiceNow’s Context Engine, allowing the platform to prioritize risks automatically and execute autonomous, auditable workflows that align with specific business realities. To lead the transition toward autonomous security, ServiceNow is establishing a global AI Center for Cyber Defense. This hub will focus on developing AI-native security stacks to neutralize threats before they occur, helping organizations move away from reactive legacy frameworks.

ServiceNow Inc. (NYSE:NOW) provides cloud-based and AI-embedded end-to-end workflow automation solutions for enterprises. The company is located in Santa Clara, California, and was founded in June 2004 by Frederic B. Luddy.