5 Best New Tech Stocks With Highest Upside Potential

3. Zeta Global Holdings Corp. (NYSE:ZETA)

Average Upside Potential: 56.08%

Zeta Global Holdings Corp. (NYSE:ZETA) is one of the best new tech stocks with highest upside potential. On May 14, Zeta joined the Open Semantic Interchange/OSI, an open-source initiative led by Snowflake alongside ecosystem partners across multiple industries. The collaborative effort aims to establish a universal, vendor-neutral specification to standardize fragmented data definitions. The initiative enhances interoperability across dashboards, notebooks, and machine learning models to eliminate friction within the data ecosystem.

The standard addresses the operational challenges that arise when fragmented data definitions erode trust in enterprise analytics and artificial intelligence. By facilitating a seamless metadata exchange, OSI helps organizations unify their core business metrics, streamline operations, and reduce integration complexity. This unified data foundation allows enterprises to achieve more accurate data analysis, accelerate the adoption of BI tools, and safely build the next generation of AI applications.

As a member of OSI, Zeta Global Holdings Corp. (NYSE:ZETA) will help develop this community-driven standard, ensuring its Zeta Marketing Platform data and consumer signals interoperate cleanly with broader enterprise data stacks. Christian Monberg, CTO of Zeta Global, emphasized that a common foundation for defining business metrics is essential for unlocking consistent marketing insights.

Zeta Global Holdings Corp. (NYSE:ZETA) is a New York-based operator of an omnichannel data-driven cloud platform. Founded in 2007, the company provides enterprises with consumer intelligence and marketing automation software.