5 Best Marketing Software for Small Businesses

3. HootSuite

Number of Users as of September 27, 2023: 18 Million

HootSuite is a social media management platform based in Canada. Using HootSuite, businesses can manage Instagram, Facebook, Twitter, Linkedin, Pinterest, YouTube, and TikTok, on one dashboard. The software allows businesses to create content, schedule posts, publish content, and conduct extensive social media analysis. The professional plan costs $99 a month. The team plan costs $249 a month and the enterprise plan offers a custom price based on the number of users and number of social accounts.