In this article, we will cover the 5 best marketing software for small businesses. To read our detailed analysis of the best marketing software in the market, go directly and see the 15 Best Marketing Software for Small Businesses.
5. Mailchimp
Number of Users as of September 27, 2023: 13 Million
Mailchimp is a marketing automation and email marketing platform based in the United States. The email marketing platform by the company is particularly popular among small businesses. The email marketing tool allows businesses to create personalized email marketing campaigns. The free plan allows users to send 1,000 emails per month with a daily limit of 500.
4. SurveyMonkey
Number of Users as of September 27, 2023: 17.5 Million
Marketing research is at the forefront of marketing operations and campaigns. SurveyMonkey is a popular choice among small business and medium sized business owners to conduct effective market research. The software collects, tracks, and stores data for businesses through comprehensive consumer surveys. The company operates on a freemium model.
3. HootSuite
Number of Users as of September 27, 2023: 18 Million
HootSuite is a social media management platform based in Canada. Using HootSuite, businesses can manage Instagram, Facebook, Twitter, Linkedin, Pinterest, YouTube, and TikTok, on one dashboard. The software allows businesses to create content, schedule posts, publish content, and conduct extensive social media analysis. The professional plan costs $99 a month. The team plan costs $249 a month and the enterprise plan offers a custom price based on the number of users and number of social accounts.
2. Google Analytics
Estimated Number of Users as of September 27, 2023: 37.9 Million
Google Analytics is a web analytics tool by Alphabet Inc. (NASDAQ:GOOG). The Google Analytics tool is a part of the Google Marketing Platform Brand. The tool allows businesses to understand their customer demographics and their web traffic. The tool then provides a list of solutions to businesses to improve ROI. The tool analyzes a company’s mobile and web applications and creates reports.
1. Zoho Social
Number of Users as of September 27, 2023: 100 Million
Zoho Social is a social media management platform by the company, Zoho. The platform not only integrates all the social media platforms for a company on a single platform, but it also allows businesses to schedule posts, develop content calendars, create reports, and analyze their social media campaigns. The platform was awarded the Best Social Media Management Software of 2023 by Forbes.
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