Netflix, Inc. (NFLX): 21 Revelations From This Just-Released, Mammoth Document

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On its focus: “We don’t and can’t compete on breadth with Comcast, Sky, Amazon, Apple, Microsoft, Sony, or Google. For us to be hugely successful we have to be a focused passion brand. Starbucks, not 7-Eleven. Southwest, not United. HBO, not Dish.”

-Netflix Long Term View, page 3

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