Markets

Insider Trading

Hedge Funds

Retirement

Opinion

15 Most Visited Countries in Europe

In this article, we will be looking at the 15 most visited countries in Europe. If you want to skip our detailed analysis, you can go directly to the 5 Most Visited Countries in Europe.

Tourism across the globe took a major hit due to the pandemic and Europe was not immune to it. The number of foreign tourist arrivals is improving gradually, however, has not yet returned to pre-pandemic levels. According to a report by the European Travel Commission, in the fourth quarter of 2023, European tourism showed resilience in a time marked by surging inflation and foreign arrivals were just 1.6% below 2019 levels. In the fourth quarter of 2023, inflation surged by 23% compared to 2019 levels. The recovery was driven by strong intra-European travel, notably from Germany, France, and the Netherlands. Southern European destinations saw significant growth, while Eastern European countries lagged. Furthermore, Chinese arrivals remained 67% below pre-pandemic levels, while North American markets showed significant recovery.

As European tourism rebounds from the pandemic lows, the travel industry is witnessing an increasing reliance on technology to enhance the travel experience and navigate challenges. Travel technology is becoming an integral part of trip planning. It enhances the visitor experience by providing convenience in planning and booking, access to real-time information, personalized recommendations, improved communication, and safety features. 

Travel Technology Industry: An Overview

According to a report by IMARC Group, the global travel technology industry was valued at $10 billion in 2023. The market is expected to grow at a compound annual growth rate (CAGR) of 6.4% from 2024 to 2032. The global travel technology industry is forecasted to reach a value of $17.8 Billion by 2032. Services are becoming more innovative, efficient, and personalized which is expected to fuel the growth of the global travel technology market during the forecast period.

Integration of the latest technologies including artificial intelligence and augmented reality is changing service delivery in the travel technology industry. Artificial intelligence, especially generative AI, is enabling users to get personalized travel itineraries and services. Tripadvisor Inc (NASDAQ:TRIP) is a notable company using AI to enhance customer experience. The company has added an AI-powered travel itinerary generator to its core trip-planning product, Trips. Leveraging OpenAI’s technology and insights from over a billion reviews, users can quickly create personalized itineraries by inputting their destination, travel dates, and interests. 

In 2023, North America was the most dominant region in the global travel technology industry. The Asia Pacific region is experiencing rapid growth. The rapid adoption of digital solutions in countries including India and China is expected to contribute to the growth of the region during the forecasted period.

Prominent Players in the Travel Technology Industry

Amadeus IT Group SA (BME:AMS), Sabre Corp (NASDAQ:SABR), and Tripadvisor Inc (NASDAQ:TRIP) are some of the most notable companies in the global travel technology industry.

Amadeus IT Group SA (BME:AMS) is a major Spanish multinational technology company that specializes in providing advanced IT solutions to the travel and tourism industry. The company is helping both travel services providers and consumers streamline and enhance the travel experience using the latest tech solutions. On March 11, Amadeus IT Group SA (BME:AMS) announced the acquisition of Voxel. Voxel is a prominent provider of electronic invoice and B2B payment solutions for the travel industry. The acquisition would enable the company to enhance the travel payment experience and expand its payments business, Outpayce. The company would now be able to offer a broader range of payment services for travel sellers and streamline invoice management for various players in the travel sector.

Sabre Corp (NASDAQ:SABR) is another noteworthy company in the global travel technology industry. The company provides innovative solutions to airlines, hoteliers, agencies, and other travel partners. On March 11, Sabre Corp (NASDAQ:SABR) announced the development of Sabre Red Launchpad. The launchpad is a new booking solution aimed at new or independent travel consultants which has been developed in collaboration with Internova Travel Group. This tool streamlines the booking process for basic air, hotel, and car itineraries via a user-friendly interface. Internova will roll out a co-branded version, Internova SNAP, Powered by Sabre, to its US travel advisors. Sabre Red Launchpad complements the company’s existing agency booking solution Sabre Red 360 which was designed to offer flexibility and choice to travel agencies.

Tripadvisor Inc (NASDAQ:TRIP) was founded in 2000 and offers a comprehensive platform where travelers can access travel information, reviews, and opinions. On February 14, Tripadvisor Inc (NASDAQ:TRIP) reported earnings for the fiscal fourth quarter of 2023. The company reported an EPS of $0.38, beating estimates by $0.16. The company’s revenue for the quarter grew by 10.17% and amounted to $390 million, ahead of market consensus by $14.86 million. As of March 16, the stock has surged nearly 69.29% over the past six months. Here are some comments from the company’s earnings call:

“We were pleased to exit the year with results that exceeded our expectations. Q4 revenue was $390 million, reflecting year-over-year growth of 10%. Q4 adjusted EBITDA was $84 million, 22% of revenue, exceeding expectations due to revenue outperformance at brand Tripadvisor and marketing efficiencies at both Brand Tripadvisor and Viator.

For the full year, consolidated revenue grew by 20% to an all-time high of $1.8 billion and adjusted EBITDA grew 13% to $334 million. Last year, we made meaningful progress executing against our strategic priorities. We reinforced our market leadership position at Viator while sharpening our focus on smart user acquisition. Viator also finished the year at breakeven profitability, achieving the full year milestone a year earlier than anticipated. At Brand Tripadvisor, we invested in our strategy and delivered promising early proof points while maintaining financial discipline. Finally, at the fork, we delivered revenue gains while significantly improving our profit margin through disciplined cost management and exited the year at breakeven for Q4.

Our results also reflect how we’re building a stronger, more diversified and defensible position in the large and growing global travel and experiences industry. We have a unique and leading position in the high-growth experiences category, given the breadth of Tripadvisor and the depth of Viator.”

With the advancement of travel technology solutions planning a trip is becoming very convenient. Many countries across the globe are experiencing a huge influx of visitors and the numbers are increasing. Tourism in Europe is almost back to its pre-pandemic levels as well. Let’s take a look at the most visited countries in Europe.

15 Most Visited Countries in Europe

Our Methodology

To make our list of the most visited countries in Europe, we have used data from the UN World Tourism Organization (UNWTO). The UNWTO collects, analyses, and publishes statistics on tourism. We have used the number of arrivals per country as a metric to arrange our list. The latest available data is for 2022. The list has been arranged in ascending order.

15 Most Visited Countries in Europe

15. Hungary

Number of Arrivals In 2022: 12.65 Million

Hungary offers a rich tapestry of cultural and natural wonders that make it a captivating tourist destination in Europe. Budapest, Lake Balaton, and Eger are among the most popular places in the country. In 2022, 12.65 million people visited the country. Tourism formed 3.1% of the total exports of the country during that year. 

14. Romania

Number of Arrivals In 2022: 12.7 Million

Romania is one of the most visited countries in Europe. The country offers a blend of history, culture, and natural beauty. The most visited cities in Romania include Bucharest, Constanța, and Brașov. Tourism accounted for 3.8% of the total exports in 2022. The country experienced an influx of 12.7 million visitors in 2022.

13. Denmark

Number of Arrivals In 2022: 14.19 Million

Denmark is a captivating destination in Northern Europe known for its rich history, picturesque landscapes, and vibrant culture. In 2022, 14.19 million people visited the country. Some of the top places to visit in Denmark include Copenhagen, Roskilde, and Odense.

12. Croatia

Number of Arrivals In 2022: 15.32 Million

Croatia is a country located in Eastern Europe on the Balkan Peninsula. The country is a diverse and enchanting destination known for its rich history and stunning landscapes. Tourism contributes significantly to the overall GDP of the country. In 2022, tourism accounted for 30.1% of the total exports. 15.32 million people visited Croatia in 2022.

11. Poland

Number of Arrivals In 2022: 15.95 Million

Poland is one of the most visited countries in Europe. Poland is a country located in Central Europe. The country offers a rich cultural heritage, with many historical sites, castles, and palaces. Some notable attractions include the 13th-century Wieliczka Salt Mine, the Masurian Lake District, and Białowieża Forest. In 2022, the country recorded a staggering 15.95 million tourist arrivals. 

10. Netherlands

Number of Arrivals In 2022: 16.58 Million

The Netherlands, also known as Holland, is a country located in northwestern Europe. Amsterdam, the capital city of the country, is a popular tourist destination. The total number of visitors to the Netherlands was 16.58 million in 2022. The country has a highly developed economy. In 2022, tourism accounted for 1.5% of the total exports. 

9. Portugal

Number of Arrivals In 2022: 22.25 Million

Portugal is one of the most visited countries in Europe. The country is located on the Iberian Peninsula, in Southwestern Europe. The country is also known for its unique cultural heritage, including its cuisine, wines, and hospitable people. 22.25 million individuals chose Croatia as their travel destination in 2022.

8. Austria

Number of Arrivals In 2022: 26.22 Million

Austria, officially known as the Republic of Austria, is a landlocked country in Central Europe. Popular tourist destinations in Austria include Vienna, Salzburg, Hallstatt, and Innsbruck. In 2022, tourism accounted for 7.6% of the total exports. The country welcomed 26.22 million tourists in 2022.

7. Greece

Number of Arrivals In 2022: 27.84 Million

Greece, officially known as the Hellenic Republic, is a country in Southeast Europe. It is one of the most visited countries in Europe. In 2022, a staggering 27.84 million tourists came to the country which made up 18.9% of the total exports. Greece is characterized by its stunning landscapes, including mountains, islands, and a vast coastline.

6. Germany

Number of Arrivals In 2022: 28.46 Million

Germany is a country in the western region of Central Europe. In 2022, 28.46 million people visited the country. The country has a rich history and culture. Some of the most popular destinations in the country include Brandenburg Gate, Museum Island, and Neuschwanstein Castle. Tourism accounted for 1.5% of the total exports of the country in 2022.

Click to continue reading and see the 5 Most Visited Countries in Europe.

Suggested Articles:

Disclosure: None. 15 Most Visited Countries in Europe is originally published on Insider Monkey.

The $250 Trillion AI Hype is Real. A few years from now, you’ll probably wish you’d bought this stock.

When Jeff Bezos said that one breakthrough technology would shape Amazon’s destiny, even Wall Street’s biggest analysts were caught off guard.

Fast forward a year and Amazon’s new CEO Andy Jassy described generative AI as a “once-in-a-lifetime” technology that is already being used across Amazon to reinvent customer experiences.

At the 8th Future Investment Initiative conference, Elon Musk predicted that by 2040 there would be at least 10 billion humanoid robots, with each priced between $20,000 and $25,000.

Do the math. According to Musk, this technology could be worth $250 trillion by 2040.

Put another way, that’s roughly equal to:

  • 175 Teslas
  • 107 Amazons
  • 140 Metas
  • 84 Googles
  • 65 Microsofts
  • And 55 Nvidias

And here’s the wild part — this $250 trillion wave isn’t tied to one company, but to an entire ecosystem of AI innovators set to reshape the global economy.

It’s a leap so massive, it could reshape how businesses, governments, and consumers operate worldwide.

Even if that $250 trillion figure sounds ambitious, major firms like PwC and McKinsey still see AI unlocking multi-trillion-dollar potential.

How could anything be worth that much?

The answer lies in a breakthrough so powerful it’s redefining how humanity works, learns, and creates.

And this breakthrough has already set off a frenzy among hedge funds and Wall Street’s top investors.

What most investors don’t realize is that one under-owned company holds the key to this $250 trillion revolution.

In fact, Verge argues this company’s supercheap AI technology should concern rivals.

Before I reveal the details, let’s talk about how some of the richest people on the planet are positioning themselves.

  • Bill Gates sees artificial intelligence as the “biggest technological advance in my lifetime,” more transformative than the internet or personal computer, capable of improving healthcare, education, and addressing climate change.
  • Larry Ellison — through Oracle, is spending billions on Nvidia chips and partnering with Cohere to embed generative AI across Oracle’s cloud and apps.
  • Warren Buffett — not known for tech hype — says this breakthrough could have a ‘hugely beneficial social impact.

When billionaires from Silicon Valley to Wall Street line up behind the same idea — you know it’s worth paying attention to.

Even as we admire what Tesla, Nvidia, Alphabet, and Microsoft have built, we believe an even greater opportunity lies elsewhere…

But the real story isn’t Nvidia — it’s a much smaller company quietly improving the critical technology that makes this entire revolution possible.

And judging by what I’m hearing from both Silicon Valley insiders and Wall Street veterans…

This prediction might not be bold at all:

A few years from now, you’ll wish you’d owned this stock.

The best part? You can discover everything about this company and its groundbreaking technology right now.

I’ve compiled everything you need to know about this groundbreaking company in a detailed, members-only report.

Trust me — you’ll want to read this report before putting another dollar into any tech stock.

For a ridiculously low price of just $9.99 a month, you can unlock a year’s worth of in-depth investment research and exclusive insights – that’s less than a single fast food meal!

Here’s why this is a deal you can’t afford to pass up:

• Access to our Detailed Report on this Game-Changing AI Stock: Our in-depth report dives deep into our #1 AI stock’s groundbreaking technology and massive growth potential.

• 11 New Issues of Our Premium Readership Newsletter: You will also receive 11 new issues and at least one new stock pick per month from our monthly newsletter’s portfolio over the next 12 months. These stocks are handpicked by our research director, Dr. Inan Dogan.

• One free upcoming issue of our 70+ page Quarterly Newsletter: A value of $149

• Bonus Reports: Premium access to members-only fund manager video interviews

• Ad-Free Browsing: Enjoy a year of investment research free from distracting banner and pop-up ads, allowing you to focus on uncovering the next big opportunity.

• 30-Day Money-Back Guarantee:  If you’re not absolutely satisfied with our service, we’ll provide a full refund within 30 days, no questions asked.

If you’re thinking about getting in, don’t wait – because once Wall Street catches wind of this story, the easy money will be gone.

Space is Limited! Only 1000 spots are available for this exclusive offer. Don’t let this chance slip away – subscribe to our Premium Readership Newsletter today and unlock the potential for a life-changing investment.

Here’s what to do next:

1. Head over to our website and subscribe to our Premium Readership Newsletter for just $9.99 a month.

2. Enjoy a year of ad-free browsing, exclusive access to our in-depth report on the revolutionary AI company, and the upcoming issues of our Premium Readership Newsletter over the next 12 months.

3. Sit back, relax, and know that you’re backed by our ironclad 30-day money-back guarantee.

Don’t miss out on this incredible opportunity! Subscribe now and take control of your AI investment future!

No worries about auto-renewals! Our 30-Day Money-Back Guarantee applies whether you’re joining us for the first time or renewing your subscription a month later!

AI, Tariffs, Nuclear Power: One Undervalued Stock Connects ALL the Dots (Before It Explodes!)

Artificial intelligence is the greatest investment opportunity of our lifetime. The time to invest in groundbreaking AI is now, and this stock is a steal!

AI is eating the world—and the machines behind it are ravenous.

Each ChatGPT query, each model update, each robotic breakthrough consumes massive amounts of energy. In fact, AI is already pushing global power grids to the brink.

Wall Street is pouring hundreds of billions into artificial intelligence—training smarter chatbots, automating industries, and building the digital future. But there’s one urgent question few are asking:

Where will all of that energy come from?

AI is the most electricity-hungry technology ever invented. Each data center powering large language models like ChatGPT consumes as much energy as a small city. And it’s about to get worse.

Even Sam Altman, the founder of OpenAI, issued a stark warning:

“The future of AI depends on an energy breakthrough.”

Elon Musk was even more blunt:

“AI will run out of electricity by next year.”

As the world chases faster, smarter machines, a hidden crisis is emerging behind the scenes. Power grids are strained. Electricity prices are rising. Utilities are scrambling to expand capacity.

And that’s where the real opportunity lies…

One little-known company—almost entirely overlooked by most AI investors—could be the ultimate backdoor play. It’s not a chipmaker. It’s not a cloud platform. But it might be the most important AI stock in the US owns critical energy infrastructure assets positioned to feed the coming AI energy spike.

As demand from AI data centers explodes, this company is gearing up to profit from the most valuable commodity in the digital age: electricity.

The “Toll Booth” Operator of the AI Energy Boom

  • It owns critical nuclear energy infrastructure assets, positioning it at the heart of America’s next-generation power strategy.
  • It’s one of the only global companies capable of executing large-scale, complex EPC (engineering, procurement, and construction) projects across oil, gas, renewable fuels, and industrial infrastructure.
  • It plays a pivotal role in U.S. LNG exportation—a sector about to explode under President Trump’s renewed “America First” energy doctrine.

Trump has made it clear: Europe and U.S. allies must buy American LNG.

And our company sits in the toll booth—collecting fees on every drop exported.

But that’s not all…

As Trump’s proposed tariffs push American manufacturers to bring their operations back home, this company will be first in line to rebuild, retrofit, and reengineer those facilities.

AI. Energy. Tariffs. Onshoring. This One Company Ties It All Together.

While the world is distracted by flashy AI tickers, a few smart investors are quietly scooping up shares of the one company powering it all from behind the scenes.

AI needs energy. Energy needs infrastructure.

And infrastructure needs a builder with experience, scale, and execution.

This company has its finger in every pie—and Wall Street is just starting to notice.

Wall Street is noticing this company also because it is quietly riding all of these tailwinds—without the sky-high valuation.

While most energy and utility firms are buried under mountains of debt and coughing up hefty interest payments just to appease bondholders…

This company is completely debt-free.

In fact, it’s sitting on a war chest of cash—equal to nearly one-third of its entire market cap.

It also owns a huge equity stake in another red-hot AI play, giving investors indirect exposure to multiple AI growth engines without paying a premium.

And here’s what the smart money has started whispering…

The Hedge Fund Secret That’s Starting to Leak Out

This stock is so off-the-radar, so absurdly undervalued, that some of the most secretive hedge fund managers in the world have begun pitching it at closed-door investment summits.

They’re sharing it quietly, away from the cameras, to rooms full of ultra-wealthy clients.

Why? Because excluding cash and investments, this company is trading at less than 7 times earnings.

And that’s for a business tied to:

  • The AI infrastructure supercycle
  • The onshoring boom driven by Trump-era tariffs
  • A surge in U.S. LNG exports
  • And a unique footprint in nuclear energy—the future of clean, reliable power

You simply won’t find another AI and energy stock this cheap… with this much upside.

This isn’t a hype stock. It’s not riding on hope.

It’s delivering real cash flows, owns critical infrastructure, and holds stakes in other major growth stories.

This is your chance to get in before the rockets take off!

Disruption is the New Name of the Game: Let’s face it, complacency breeds stagnation.

AI is the ultimate disruptor, and it’s shaking the foundations of traditional industries.

The companies that embrace AI will thrive, while the dinosaurs clinging to outdated methods will be left in the dust.

As an investor, you want to be on the side of the winners, and AI is the winning ticket.

The Talent Pool is Overflowing: The world’s brightest minds are flocking to AI.

From computer scientists to mathematicians, the next generation of innovators is pouring its energy into this field.

This influx of talent guarantees a constant stream of groundbreaking ideas and rapid advancements.

By investing in AI, you’re essentially backing the future.

The future is powered by artificial intelligence, and the time to invest is NOW.

Don’t be a spectator in this technological revolution.

Dive into the AI gold rush and watch your portfolio soar alongside the brightest minds of our generation.

This isn’t just about making money – it’s about being part of the future.

So, buckle up and get ready for the ride of your investment life!

Act Now and Unlock a Potential 100+% Return within 12 to 24 months.

We’re now offering month-to-month subscriptions with no commitments.

For a ridiculously low price of just $9.99 per month, you can unlock our in-depth investment research and exclusive insights – that’s less than a single fast food meal!

Space is Limited! Only 1000 spots are available for this exclusive offer. Don’t let this chance slip away – subscribe to our Premium Readership Newsletter today and unlock the potential for a life-changing investment.

Here’s what to do next:

1. Head over to our website and subscribe to our Premium Readership Newsletter for just $9.99.

2. Enjoy a month of ad-free browsing, exclusive access to our in-depth report on the Trump tariff and nuclear energy company as well as the revolutionary AI-robotics company, and the upcoming issues of our Premium Readership Newsletter.

3. Sit back, relax, and know that you’re backed by our ironclad 30-day money-back guarantee.

Don’t miss out on this incredible opportunity! Subscribe now and take control of your AI investment future!


No worries about auto-renewals! Our 30-Day Money-Back Guarantee applies whether you’re joining us for the first time or renewing your subscription a month later!