15 Large Cap Stocks Under $100 With Huge Upside Potential

9. The Trade Desk (NASDAQ:TTD)

Sector: Communication Services (Advertising Agencies)

Potential Upside: 53.2%

Number of Hedge Fund Holders: 42

Trade Desk (NASDAQ:TTD) is one of the best large cap stocks under $100 with huge upside potential.

On January 23, Mark Kelley from Stifel Nicolaus maintained his Buy rating on Trade Desk (NASDAQ:TTD), while lowering his estimated target price from $90 to $74. Even after such a downward revision of the target price, he expects over 102% rally from here. Kelley’s bullish rating is part of Stifel’s results preview for digital ads, where the firm anticipates “relatively solid” results. However, the analyst sees slightly lackluster earnings guidance for the first quarter due to intense market competition.

Back on January 20, UBS analyst Stephen Ju also reaffirmed his Buy rating on Trade Desk (NASDAQ:TTD). The stock was once again subject to a downward revision in target price, from $82 to $50, which now results in an upside of nearly 37%.

Ju anticipates meager performance in the fourth quarter results by advertising-driven businesses. He attributed this primarily to the government shutdown in October, which slowed down business activity. Despite a rebound seen in the following two months, he sees limited beats in the upcoming announcements.

Trade Desk (NASDAQ:TTD) is the largest independent technology company offering cloud-based ad-purchasing solutions. It helps brands and advertising agencies to optimize their campaigns through data-driven digital content. Such content is compatible with different formats such as audio, video, display, and connected TV. It covers several media, including mobile & streaming devices, televisions, and PCs.