15 Best Apparel Stocks to Buy in 2026

12. NIKE, Inc. (NYSE:NKE)

On April 13, 2026, HSBC analyst Erwan Rambourg reduced NIKE, Inc. (NYSE:NKE) to Hold from Buy, lowering the price objective to $48 from $90, citing limited visibility and ongoing difficulties in Converse, China, EMEA, and sportswear.

On April 10, 2026, the Wall Street Journal reported that NIKE, Inc. (NYSE:NKE)’s chief innovation officer, Tony Bignell, will resign after less than a year, making this the third innovation leadership turnover in under three years.

NIKE, Inc. (NYSE:NKE) announced its fiscal third-quarter 2026 results on March 31, 2026. The company reported sales of $11.3 billion, flat on a reported basis while declining 3% on a currency-neutral basis, and generating wholesale revenue of $6.5 billion, up 5%. NIKE Direct revenue fell 4% to $4.5 billion. The firm reported a gross margin of 40.2% and diluted EPS of $0.35. CEO Elliott Hill noted steps to boost business quality and execution discipline.

NIKE, Inc. (NYSE:NKE) designs, develops, markets, and sells athletic footwear, apparel, accessories, equipment, and services. It operates in the following regions: North America, Europe, the Middle East, and Africa, Greater China, Asia Pacific, and Latin America, Global Brand Divisions, Converse, and Corporate.