13 Cheapest Strong Buy Stocks to Buy Right Now

11. Booking Holdings Inc. (NASDAQ:BKNG)

On April 1, Wells Fargo analyst Ken Gawrelski lowered the price target on Booking Holdings Inc. (NASDAQ:BKNG) to $5,377 from $5,456 while maintaining an Equal Weight rating, reflecting expectations of a more cautious near-term outlook. The firm anticipates that geopolitical tensions in the Middle East may disrupt travel demand not only within the region but also across Europe, leading to more conservative guidance for the second quarter and potential downward revisions to full-year revenue expectations. This tempered outlook underscores the sensitivity of global travel demand to macroeconomic and geopolitical developments.

Earlier, on March 11, Bernstein reduced its price target on Booking Holdings Inc. (NASDAQ:BKNG) to $4,698 from $5,407 while maintaining a Market Perform rating. While the company delivered a strong fourth-quarter performance to close out 2025—exceeding expectations on both revenue and earnings, with all major online travel platforms gaining market share profitably—investor focus has shifted toward longer-term risks. In particular, concerns surrounding potential disruption from artificial intelligence technologies on the online travel agency model have weighed on sentiment, despite the company’s demonstrated operational strength.

Booking Holdings Inc. (NASDAQ:BKNG) is the world’s largest provider of online travel and related services, operating a global portfolio of brands including Booking.com, Priceline, Agoda, KAYAK, Rentalcars.com, and OpenTable. Headquartered in Norwalk, Connecticut, the company benefits from significant scale, brand recognition, and network effects. While near-term uncertainties persist, Booking’s strong market position and history of profitable growth position it well to navigate industry changes, offering a solid long-term investment opportunity with upside potential as macro conditions stabilize and innovation concerns are addressed.