13 Cheap Stocks with Huge Upside Potential

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3. Criteo S.A. (NASDAQ:CRTO)

Analyst Upside: 73.12%

Forward P/E: 5.56

Number of Hedge Fund Holders: 15

Criteo S.A. (NASDAQ:CRTO) is one of the best cheap stocks with huge upside potential. On May 5, JPMorgan lowered the firm’s price target on Criteo S.A. (NASDAQ:CRTO) to $27 from $39, keeping a Neutral rating on the shares.

The firm told investors in a research note that Criteo S.A. (NASDAQ:CRTO) reported a “modest” CexT upside and a “healthy” adjusted EBITDA profit in fiscal Q1 2025.

However, it added that the company slashed its 2025 CexT guidance primarily because of a shift in retail media strategy from two clients and limited macro visibility.

The firm also supported the rating by stating that Uber Eats will no longer partner with Criteo S.A. (NASDAQ:CRTO) in the US following Q3, and that the company’s largest retail media partner is discontinuing managed services and curtailing the rest of the brand demand sales services in November.

Criteo S.A. (NASDAQ:CRTO) is a France-based company that specializes in digital performance marketing. Its solution comprises its data assets, the Criteo Engine, its advertiser and publisher platforms, and access to inventory.

Criteo Engine delivers advertisements through various marketing formats and channels, including native advertising banners, display advertising banners, and more. It operates in around 90 countries and has more than 30 international offices across the Americas, Europe, and the Asia-Pacific regions.

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