12 Best Stocks to Buy and Hold for the Long Term

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9. Nu Holdings Ltd. (NYSE:NU)

Number of Hedge Fund Holders: 80

Nu Holdings Ltd. (NYSE:NU) is one of the 12 Best Stocks to Buy and Hold for the Long Term. On June 13, analyst Jorge Kuri from Morgan Stanley reiterated a Buy rating on Nu Holdings Ltd. (NYSE:NU) with a price target of $18. The analyst based his bullish sentiment on the company’s potential to capitalize on the payroll loan market.

During the fiscal first-quarter earnings call for 2025, the management of Nu Holdings Ltd. (NYSE:NU) noted its public payroll loans gained traction growing 50% quarter-over-quarter. The company sees further unique opportunities in the new private payroll products in Brazil. Analyst Jorge Kuri highlighted he sees a significant opportunity for the company to gain as much as 10% of the payroll market by 2026.

Management noted its market share was still below 1% as of the first quarter, however, Kuri believes the market projections of 3% to 4% are underestimates of the company’s true potential. He noted its large customer base, efficient digital distribution model, and cost-effective pricing strategy to be key competitive advantages in gaining the expected market share.

Nu Holdings Ltd. (NYSE:NU) is a Brazil-based holding company that provides digital banking services. Its services include customized credit lines, mobile payments, interest-earning savings accounts, investment products, and more.

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