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12 Best Selling Beer in Europe

The 12 Best Selling Beer in Europe offer an impeccable amalgamation of refined taste, flavor, and aroma, allowing for imbibers to experience a perfect time with family and friends. Europeans love beer, and different cities have their own unique beer and diverse attractions like beer gardens, Oktoberfest etc., to offer to beer drinkers.

According to Research & Markets, the Europe beer market is expected to grow at a CAGR of 6.2% during 2016-2022. Changing consumer preferences and improving lifestyles have led to the growth of premium beer products. That doesn’t mean there are fewer options available for the price conscious. Krakow, the ancient Polish city, serves beer at less than £1 a pint. Consumers prefer different types of beer, ranging from colored ales, lagers, and white varieties, depending upon price, taste and social status. The European brewers are also making huge investments to satisfy consumers’ changing tastes and preferences.

Beer not only defines Europe’s social and cultural landscape, but the brewing sector also contributes significantly to the EU economy and is also a major exporter. The European Union is the second-largest beer producer in the world, after China, with more than 6,500 active breweries. The European beer industry generates about 2.3 million jobs throughout the entire value chain. The 12 best selling beer in Europe thus spells out the European success story and contributions made towards the different facets of the economy.

Ievgenii Meyer/

Ievgenii Meyer/

The traditional European beer market is transforming into a modern and emerging upstart brewery culture. Beer is the third-most widely drunk beverage after water and tea, and given changing consumer habits, a wide variety of beer is being produced in European countries. As a result, there has been an increase in the number of microbreweries in Europe serving a wide range of beers compared to conventional methods. Copenhagen has had the largest number of microbreweries per capita for over a decade, and the number of craft breweries has grown by over 80% during the past five years. Craft beer is gaining popularity in Germany and other countries in Europe as well. It is preferred mostly by younger people, who want to taste native flavors and are ready to experiment. Germany, the UK, Belgium, France, Russia, Spain, and Italy are among the major countries in terms of beer consumption.

Heineken N.V., Anheuser-Busch InBev. SA N.V. (NYSE:BUD), Tsingtao Brewery Co. Ltd., Carlsberg Group, Diageo Plc. (NYSE:DEO), Molson Coors Brewing Company (NYSE:TAP), Boston Beer Company Inc. (NYSE:SAM), Beijing Yanjing Brewery Co., Ltd, and United Breweries Group are the leading beer companies in Europe. The industry is witnessing rapid consolidation in order to stay relevant. Some of the bigger mergers include Asahi Group Holdings Ltd.’s acquisition of SABMiller’s Central and Eastern European business in March 2017 and Anheuser-Busch InBev’s merger with SABMiller in 2016 – the largest in the industry.

Our list of the 12 best selling beer in Europe has been prepared based on the common choices between three websites – Eurocamp, Euroventure, and Next, we have ranked the beers based on their company’s revenue over the most recent 12-month period available for each. Check out the list starting on the next page.

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