In this article, we will discuss the 11 Dry Shampoo Alternatives for Every Hair Color and Type. You can skip our detailed analysis of the global dry shampoo market, future of the waterless shampoo market: evaluating challenges and innovations, and US dry shampoo companies’ recent developments, go directly to the 5 Dry Shampoo Alternatives for Every Hair Color and Type.
Dry shampoo is a waterless hair cleaning product in powder or spray form. With no need for traditional washing, it provides a fast refresh by removing extra oil, perspiration, and product residue from the scalp and hair. Its ease of use, time-saving qualities, and volume-boosting ability contribute to its widespread popularity, making it an ideal option for people with hectic schedules and touch-ups while on the go.
Global Dry Shampoo Market:
It is anticipated that the dry shampoo market will reach a valuation of $9.18 billion in 2030, up from $5.35 billion in 2023, as per Maximize Market Research. In the haircare and personal care industries, dry shampoo will promote significant change.
The dry shampoo industry is growing due to a variety of factors, including increased knowledge about hair health and appearance. Customers, particularly those with hectic schedules, are looking for hair care products that are quick and easy. Greater advertising efforts, cutting-edge formulas such as tinted alternatives, rising disposable incomes, and the trend toward natural-looking hairstyles also fuel the market’s development.
North America held a 54.23% market share in 2023, leading the dry shampoo industry. As the population ages, there is an increased need for products because of the expansion of application fields comprising hair care products. As of 2023, by form the spray sector held a 63.7% market share, dominating the dry shampoo industry.
North America exhibits the highest market penetration, with a saturation rate of over 40%. In this region, Unilever and Church & Dwight are the dominant companies, with Batiste occupying a strong market share. Europe comes in second with a penetration rate of about 35%, where L’Oréal and Henkel have a significant impact and match product offers to the wide range of needs of European consumers. The Asia-Pacific region is expected to grow at an astounding rate of over 9%, according to Maximize Market Research, making it an ideal location for rapid development.
Future of the Waterless Shampoo Market: Evaluating Challenges and Innovations:
Despite their popularity, customers continue to be concerned about the ingredients in dry shampoos. Manufacturers must be open and prioritize using sustainable or natural alternatives to relieve these worries. By offering complete ingredient information, we can meet the rising need for healthier and more transparent products.
The U.S. Food and Drug Administration (FDA) declared a statewide dry shampoo recall in 2022 because dozens of aerosol brands contained “elevated levels of benzene,” a chemical known to cause cancer. Dove, Nexxus, Suave, Rockaholic, Bed Head, and Tresemmé dry shampoo canisters made before October 2021 were among the products that were recalled. 70% of tested dry shampoo samples contained benzene, a known human carcinogen according to a 2022 study by Valisur.
Thus, ecological concerns arise from the use of aerosol cans in dry shampoo. The challenge for manufacturers is to satisfy consumer demands while lowering their carbon footprint. To tackle the product’s environmental impact and meet consumer ecological awareness, recyclable solutions and eco-friendly packaging are being introduced.
Global sustainability pioneers, Henkel, a multinational German chemical and consumer goods company, and Schneider Electric joined together in May 2022 to accelerate decarbonization throughout the supply chains of various products, including electronics and cosmetics. As of 2021, Henkel achieved sustainability success by reducing its CO2 emissions by 50% per tonne of product by 2021 (compared to 2010’s base year).
In May 2018, Kaia Naturals introduced Takesumi Detox Overnight Dry Shampoo, a dry shampoo with natural ingredients that absorbs oil and pollutants from hair while also getting rid of odor and sweat.
The increased focus on product launches and advancements by companies can be attributed to the rise in promotional activities and manufacturer-endorsed brands. For example, In July 2017, Yellow Wood Partners acquired Freeman Beauty to expand its distribution in the beauty and hair care industry.
One of the latest technological innovations in the dry shampoo industry was developed by Kao Corporation, the world’s first waterless shampoo sheets that can be used in space. Kao is a Japanese global chemical and cosmetics company.
Kao began selling a brand-new dry shampoo called Space Shampoo Sheet on April 3, 2023. Despite being designed by Astronaut Wakata for use in zero gravity, the sheets also provide a solution for ground-level individuals who struggle with washing their hair. Without water, the Space Shampoo Sheet effectively removes dirt from the scalp and hair. The scalp is revitalized, and extra sebum is removed with a gentle massage of the tailored sheet over the hair. The Space Shampoo Sheet, which has been commercially released, is offered for sale through Kao’s open innovation platform, FUNTECH Lab&Biz.
The dynamic dry shampoo industry offers a wide range of market opportunities, including diverse demographics, green formulations, optimized online presence, customized hair-type formulations, sustainability focus, educational efforts, influencer partnerships, global expansion, and multifunctional benefits.
US Dry Shampoo Companies’ Recent Developments:
Renowned American businesses Procter & Gamble Company (NYSE:PG) and Church & Dwight Co., Inc. (NYSE:CHD) are among the companies that provide competing dry shampoo solutions that meet various demands and preferences of customers.
Procter & Gamble Company (NYSE:PG), one of the drugstore beauty powerhouses that owns Head& Shoulders, Aussie, Herbal Essences, and Pantene, added a new member to its hair-care brands in 2020.
The Cincinnati-based consumer products producer launched The Waterless brand, aiming to satisfy every woman’s different hair care needs without using a single drop of water, the company claims. This environmentally friendly product line includes alcohol-free waterless hair refreshers, waterless dry conditioners, waterless dry shampoo sprays, and waterless dry foam dry shampoos.
In 2023, Procter & Gamble Company (NYSE:PG) purchased for an undisclosed amount of money Michelle Organics – a well-known textured hair care business with a focus on natural ingredients, to increase access to its product portfolio. Mielle functions as P&Gs independent subsidiary.
Procter & Gamble Company (NYSE:PG) and Mielle have committed $10 million each to expand the impact of the Mielle Cares Charity. The partnership intends to accelerate the hair care brand’s access to more black women and rapidly expand its community investments. Procter & Gamble Company (NYSE:PG) had a whopping annual revenue of $80.19 billion in 2022.
As one of the market leaders in consumer goods, Church & Dwight Co., Inc. (NYSE:CHD) with an annual revenue of $5.86 billion in 2023, is well-known for its cherished Batiste brand. Batiste’s popularity stems from its availability, wide range of products, and especially effective formulas. In 2022, Batiste, a reasonably priced Dry Shampoo brand in America, increased the variety of products in its cherished line to offer additional options for quickly getting revitalized hair in between washes. Two fascinating new items have been added to the existing wide range of in-between-wash hair care products: Batiste Naturally Dry Shampoo and Batiste Leave-In Hair Mask. Incorporating 100% natural ingredients and rice starch, Batiste Naturally Dry Shampoo provides immediate refreshment by absorbing excessive oil. With an undetectable finish, this plant-powered solution is free of sulfates and parabens, and is suitable for vegans.
Church & Dwight Co., Inc. (NYSE:CHD)’s Batiste just released one of the most innovative dry shampoos yet in January 2024, with sweat-activated technology. This company aims to expand its product line so that there is a Batiste product for every customer, regardless of their wash schedule, mood, or preferred hair color or type.
It was revealed in 2022 that Church & Dwight Co., Inc. (NYSE:CHD) had paid $630 million to acquire Hero Cosmetics, a brand that specializes in acne and skin care. Hero’s net revenues were roughly $115 million for the fiscal year ending June 30, 2022 according to Businesswire.
With that said, here are the 11 Dry Shampoo Alternatives for Every Hair Color and Type.
A stylish female hairdresser cutting hair in a salon.
Methodology:
To pick out the 11 Dry Shampoo Alternatives for Every Hair Color and Type, we have used a consensus-based approach using a diverse variety of credible sources to determine the dry shampoo substitutes. To give you the finest result possible, we picked products that appeared multiple times in reliable sources (1,2,3), and Reddit, assigned them a score based on their number of appearances, and ranked them accordingly. In tie-breaker situations, we consulted independent beauty blogs and then curated the dry shampoo alternatives for our list.
By the way, Insider Monkey is an investing website that tracks the movements of corporate insiders and hedge funds. By using a similar consensus approach, we identify the best stock picks of more than 900 hedge funds investing in US stocks. The top 10 consensus stock picks of hedge funds outperformed the S&P 500 Index by more than 140 percentage points over the last 10 years (see the details here). Whether you are a beginner investor or a professional one looking for the best stocks to buy, you can benefit from the wisdom of hedge funds and corporate insiders.
11. Dry Clay
Insider Monkey Score: 2
Besides leaving your hair smelling good, dry clay works as a dry shampoo. It takes the oil, or sebum, off your scalp so you can look like you just stepped out of a hair salon, thanks to the silica in it. With this technique, you can use any type of dried clay, such as agar, green, white, red, powdered orris root, etc. To achieve lustrous locks and soft hair, combine milk powder with dried clay for a more dramatic impact.
10. Cheesecloth
Insider Monkey Score: 2
Cheesecloth is a loosely woven, thin, gauzy cotton fabric. It has numerous culinary uses, including straining berry purée, broths, and nut milks. It was initially employed in the production of cheese. Surprisingly, one of the things used as a dry hair shampoo is cheesecloth with a tried-and-true hair trick. After encircling a broad, natural bristle brush in cheesecloth, brush your hair. Your hair will be free of any dirt or oil after using this substitute for dry shampoo for every hair color and type.
9. Perfume
Insider Monkey Score: 2
You can use perfume as dry shampoo. To eliminate the oily look, simply put the bottle away and spritz it on your hair. You can even mist it over a hairbrush and comb through your hair as usual, ensuring that the grease doesn’t take away your confidence. Many alcohol-based perfumes aid in breaking down and maintaining the freshness of our hair’s oil.
8. Hand Sanitizer
Insider Monkey Score: 2
Although the majority of dry shampoo substitutes function by absorbing oil and dirt from the scalp, hand sanitizers’ alcohol dissolves these substances and leaves your hair and scalp feeling clean. All you have to do is rub a tiny bit of the solution into your roots with your fingertips. It works wonders for every hair type and color.
7. Salt and Cornmeal
Insider Monkey Score: 2
Salt is a multipurpose crystalline mineral that works wonders for hair. When you combine salt with cornmeal, the effects are divine. To do this, combine one tablespoon of salt with half a cup of cornmeal. After thoroughly blending it in a shaker, apply it to your hair. It will be finished cleaning out all the debris and oil.
6. Apple Cider Vinegar
Insider Monkey Score: 3
Apple cider vinegar is one of the most surprising dry shampoo options that works well on any type of hair. Fill a spray bottle with eight ounces of water and eight drops of apple cider vinegar, and your DIY apple cider vinegar dry shampoo is ready for application. After that, mist your roots wherever extra oil is present. It will take some time for your hair to dry before you see any changes. The fact that this option won’t leave any powder or residue behind will probably make you pleased with the outcome. Moreover, it can help make impaired, over-processed hair appear smoother and healthier, which is a bonus.
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Disclosure: none. 11 Dry Shampoo Alternatives for Every Hair Color and Type is originally published on Insider Monkey.