In this article, we will be taking a look at the 11 Best Kid-Friendly Stocks to Invest In.
By late 2025, long-term investing for children has expanded far beyond traditional college savings, evolving into a broader “cradle-to-retirement” financial planning approach. This transformation has been influenced by new legislation, particularly the One Big Beautiful Bill Act, as well as expanded flexibility in existing tax-advantaged accounts designed to support early wealth building.
Investing in young people has increased dramatically in recent years. Assets held in 529 plans and Able accounts increased from $508 billion in mid-2024 to over $568 billion across 17.3 million accounts as of June 30, 2025. The average 529 account balance has increased to roughly $30,960, which is a result of both increased family contributions to children’s financial futures and wider adoption.
The increasing “Roth-ification” of school savings accounts as a result of modifications made under the SECURE Act 2.0 is another significant feature. After the account has been open for at least 15 years, families are allowed to transfer up to $35,000 over the course of a lifetime from a 529 plan into a Roth IRA for the same beneficiary. The regulation greatly lowers the risk of unused education assets while promoting long-term investing from an early age, but annual Roth contribution limits still apply, and the beneficiary must have a sufficient earned income.
The One Big Beautiful Bill Act of 2025 introduced “Trump accounts,” which is a new policy development. The federal government provides a $1,000 seed contribution upon account formation for children born between January 1, 2025, and December 31, 2028. These accounts are primarily made up of inexpensive U.S. index funds and are intended to grow tax-deferred. Employers may pay up to $2,500 annually on behalf of a kid without incurring taxes, while families and relatives may contribute up to $5,000 annually. Withdrawals are typically prohibited until the recipient enters adulthood, and contributions are anticipated to start in the middle of 2026.
Youth investment is becoming more and more popular as these programs grow. According to analysts, the market for child and youth services might reach $235 billion by 2032, growing at a rate of almost 8% each year. While AI-driven tailored investment tools are assisting families in creating long-term portfolios for young investors, federal K–12 529 plan withdrawal limitations are set to rise to $20,000 in 2026.
With that said, let’s now look at the kid-friendly stocks.
Photo by compare-fibre on Unsplash
Our Methodology
For our methodology, we conducted thorough research to identify the most kid-friendly investment choices favored by investors and the broader market. We reviewed several major ETFs, including the Dow ETF, the S&P ETF, and the Vanguard ETF. From these funds, we selected stocks and narrowed our final list to companies that have recently reported notable developments that could influence investor sentiment. These companies are also widely followed by analysts and are popular holdings among leading hedge funds.
Why are we interested in the stocks that hedge funds pile into? The reason is simple: our research has shown that we can outperform the market by imitating the top stock picks of the best hedge funds. Our quarterly newsletter’s strategy selects 14 small-cap and large-cap stocks every quarter and has returned 427.7% since May 2014, beating its benchmark by 264 percentage points (see more details here).
Here is our list of the 11 best kid-friendly stocks to invest in.
11. The Travelers Companies, Inc. (NYSE:TRV)
The Travelers Companies, Inc. (NYSE:TRV) is one of the best kid-friendly stocks on our list.
TheFly reported on February 18 that The Travelers Companies, Inc. (NYSE:TRV) introduced its AI Claim Assistant, which is a state-of-the-art voice service built with OpenAI’s models and APIs. The assistant uses advanced language and speech recognition to guide customers through auto damage claim calls, with plans to extend to additional lines of business and more claim interactions.
This launch demonstrates TRV’ emphasis on integrating AI, analytics, and human knowledge to expedite claims, improve customer satisfaction, and boost productivity. While claim professionals are shifted to strategic roles through a structured upskilling program, customers can access real-time policy information, receive customized guidance, and switch to digital tools for appraisals, photo uploads, and repair scheduling.
Moreover, on January 30, TRV and the National Trust for Historic Preservation advanced their national initiative, Travelers Across America which aims to focus on community resilience through historic preservation. Partnering with the Charles and Ray Eames Foundation, they are strengthening the Eames House in Los Angeles against wildfires. A roundtable at The Getty Center brought experts together to discuss cross-sector resilience strategies. The project aims to create scalable models for fire-adapted communities. The initiative also supports preservation at sites in New Orleans, Connecticut, and Minnesota, linking historic protection with broader community resilience and sustainability goals.
The Travelers Companies, Inc. (NYSE:TRV) is a U.S. insurance company providing commercial, personal, and specialty property casualty coverage sold mainly through independent agents and brokers; it’s one of the largest insurers in the United States and a Dow Jones Industrial Average component.
10. Starbucks Corporation (NASDAQ:SBUX)
Starbucks Corporation (NASDAQ:SBUX) is one of the best kid-friendly stocks on our list.
TheFly reported on March 5 that Guggenheim adjusted its outlook for SBUX and kept a Neutral rating while increasing the price target from $90 to $95. The firm lowered its FY26, FY27, and FY28 EPS projections by $0.05 apiece, but increased its fiscal Q2 U.S. same-store sales growth outlook to 4.8%.
Earlier on January 28, Starbucks Corporation (NASDAQ:SBUX) announced its first-quarter fiscal 2026 results for the 13 weeks ended December 28, 2025. The report shows that the company’s global comparable store sales increased by 4% due to a 3% increase in transactions and a 1% increase in the average ticket. Sales overseas grew by 5%, with China seeing a 7% gain. The organization added 128 net new stores, bringing the total to 41,118, of which 48% were licensed and 52% were company-operated.
According to the reports, the business’s consolidated net revenue increased by 6% from the previous year to $9.9 billion. The GAAP operating margin fell to 9.0% due to labor costs and inflation, while the non-GAAP margin fell to 10.1%. GAAP EPS dropped to $0.26, while non-GAAP EPS was $0.56. SBUX anticipates 600–650 additional sites globally, a 3%+ rise in comparable store sales globally, a comparable increase in net revenues, a little improvement in non-GAAP operating margin, and non-GAAP EPS of $2.15–$2.40 in fiscal 2026.
Starbucks Corporation (NASDAQ:SBUX) is a global coffeehouse chain serving handcrafted beverages, food, and retail products through company‑operated and licensed stores worldwide.
9. Amgen Inc. (NASDAQ:AMGN)
Amgen Inc. (NASDAQ:AMGN) is one of the best kid-friendly stocks on our list.
On March 3, TheFly reported that Kyowa Kirin Co., Ltd. disclosed that it is discontinuing all ongoing clinical trials involving rocatinlimab, an experimental anti-OX40 monoclonal antibody that was previously being tested for moderate-to-severe asthma, prurigo nodularis, and moderate-to-severe atopic dermatitis. The action follows a scheduled safety assessment within the global development program conducted with Amgen Inc. (NASDAQ:AMGN). The latest review highlighted newly emerging safety issues, including additional malignancy cases with potential viral or immune associations, such as confirmed and suspected instances of Kaposi’s sarcoma.
Although the total number of malignancy events across studies remained below expected background levels, the pattern of these cases raised scientific concerns linked to OX40 pathway activity. After evaluating the accumulating safety evidence, the companies determined that possible risks could exceed the anticipated therapeutic benefits for patients enrolled in the trials. Investigators and regulatory authorities are being informed, and once participants complete mandatory safety monitoring visits, the clinical studies will be formally ended while the full dataset undergoes further analysis.
Furthermore, Amgen Inc. (NASDAQ:AMGN) announced on March 4 that its Board has approved a cash dividend of $2.52 per share for the second quarter of 2026. The stockholders listed at the end of trade on May 15, 2026, will get the payout on June 5, 2026.
Amgen Inc. (NASDAQ:AMGN) is a biotechnology company that discovers, develops, and manufactures medicines to treat serious diseases, including cancer, heart disease, and inflammatory conditions.
8. American Express Company (NYSE:AXP)
American Express Company (NYSE:AXP) is one of the best kid-friendly stocks on our list.
TheFly reported on March 4 that AXP revealed new long-term collaborations aimed at expanding special benefits and experiences for Card Members in the New York/New Jersey and Atlanta regions. Under these agreements, American Express Company (NYSE:AXP) becomes the official payments partner for MetLife Stadium and Mercedes-Benz Stadium, along with partnerships involving the New York Jets, New York Giants, Atlanta Falcons, and Atlanta United FC.
The arrangements also include the upcoming National Women’s Soccer League franchise scheduled to debut in 2028. Both stadiums will be added to the AXP Venue Collection, allowing eligible Card Members to receive advantages such as presale ticket opportunities, select concession statement credits, and other in-venue offers during events. These benefits are expected to begin at Mercedes-Benz Stadium during the spring event calendar and at MetLife Stadium ahead of the upcoming NFL season.
Additionally, on March 2, AXP stated that its Board authorized a 16% increase in the quarterly dividend for common shareholders, lifting the payout by $0.13 to $0.95 per share from $0.82. The dividend will be distributed on May 8, 2026, to investors recorded as shareholders at the close of business on April 3, 2026.
American Express Company (NYSE:AXP) is a global financial services company that issues credit and charge cards and provides payment, banking, and travel-related services to consumers and businesses worldwide.
7. Roblox Corporation (NYSE:RBLX)
Roblox Corporation (NYSE:RBLX) is one of the best kid-friendly stocks on our list.
TheFly reported on March 4 that RBLX received new coverage from DA Davidson, which began with a Neutral rating and a $65 price target. The firm highlighted how the launch of popular new experiences on the platform drove the company’s explosive expansion. It did, however, advise caution due to difficult year-over-year comparisons and the expected pressure from competitors in 2026 and 2027. The projection also accounts for potential risks related to changes to Fortnite’s developer fee arrangements and Grand Theft Auto VI’s anticipated Q4 release, both of which could affect RBLX’s growth trajectory.
Recently, on March 5, Roblox Corporation (NYSE:RBLX) unveiled real-time chat rephrasing, which is an AI-powered feature that is designed to maintain polite dialogue in-game. The technology automatically rewrites communications into more suitable wording while maintaining the original content, rather than substituting hash symbols for forbidden language.
Additionally, the upgrade improves the platform’s text-filtering technology to more accurately detect content that tries to evade moderation systems or violates community standards. The feature allows talks to continue without interfering with gameplay in in-experience chats between age-verified players in comparable age groups. It is compatible with all languages supported by RBLX’s automatic translation technologies.
Roblox Corporation (NYSE:RBLX) is an online platform that allows users to create, share, and play games in immersive 3D environments, fostering a global community of developers and players.
6. Marvell Technology, Inc. (NASDAQ:MRVL)
Marvell Technology, Inc. (NASDAQ:MRVL) is one of the best kid-friendly stocks on our list.
TheFly reported on March 6 that Evercore ISI analyst Mark Lipacis increased the price target for MRVL to $155 from $133 and maintained an Outperform rating. The adjustment follows MRVL’s stronger-than-expected results for the January quarter and a robust guidance update that aligned with the firm’s independent checks and market preview, reinforcing confidence in the company’s near-term performance.
In a recent development, on March 5, Marvell Technology, Inc. (NASDAQ:MRVL) expanded its ZR/ZR+ and coherent DSP product lineup with the introduction of the COLORZ 1600, the first 1.6T ZR/ZR+ pluggable featuring Electra 2nm coherent DSP, and the Libra 2nm coherent DSP powering the new COLORZ 800 pluggable.
These products include in-chip MACsec security, full interoperability across OIF, OpenZR+, and OpenROADM modes, and are designed to deliver secure, high-performance, and power-efficient optical connections for hyperscale AI and cloud data centers. Sampling for these solutions is expected in the second half of 2026, supporting MRVL’s leadership in next-generation data center interconnect technologies.
Marvell Technology, Inc. (NASDAQ:MRVL) designs, develops, and sells semiconductor solutions for data infrastructure, cloud, 5G, and automotive markets, including storage, networking, and connectivity products.
5. McDonald’s Corporation (NYSE:MCD)
McDonald’s Corporation (NYSE:MCD) is one of the best kid-friendly stocks on our list.
TheFly reported on March 3 that KeyBanc increased its price target for MCD to $354 from $340 and kept an Overweight rating on the shares. While the firm is not revising its earnings projections, insights from recent industry discussions and proprietary card data support its confidence in the continued strength and momentum of MCD’s U.S. operations.
McDonald’s Corporation (NYSE:MCD) released its financial results for the fourth quarter of 2025 and the entire year earlier on February 11. The company’s global comparable sales increased 5.7% in Q4, with increases of 6.8% in the United States, 5.2% in International Operated Markets, and 4.5% in International Developmental Licensed Markets, according to the reports. Systemwide sales increased by 11%, while consolidated revenues increased by 10%.
Moreover, the corporation’s operating income climbed 10%, including $80 million in pre-tax restructuring charges; excluding these, it rose 13%. Diluted EPS reached $3.03, or $3.12 excluding charges. The company declared a 5% increase in its quarterly dividend to $1.86 per share.
For the full year, MCD states that its global comparable sales grew 3.1%, consolidated revenues increased 4%, systemwide sales rose 7%, and diluted EPS reached $11.95, or $12.20 when adjusting for restructuring charges.
McDonald’s Corporation (NYSE:MCD) is a global fast-food chain serving burgers, fries, beverages, and breakfast items through company‑operated and franchised restaurants worldwide.
4. The Home Depot, Inc. (NYSE:HD)
The Home Depot, Inc. (NYSE:HD) is one of the best kid-friendly stocks on our list.
TheFly reported on February 25 that UBS increased its price target for HD to $450 from $430 and maintained a Buy rating on the stock. The firm updated its financial model following the company’s fourth-quarter earnings release.
In a recent development, on March 5, The Home Depot, Inc. (NYSE:HD) announced it will introduce the industry’s first real-time delivery tracker specifically for large and bulky materials. Set to launch by the end of the first quarter, the new feature aims to provide Pro customers with enhanced planning capabilities and more precise scheduling for complex projects. Accessible via the HD mobile app and homedepot.com, the tracker offers minute-by-minute updates on deliveries, including full visibility into the truck’s route and remaining stops.
The Driver Handheld application, which gathers real-time GPS data straight from delivery trucks, powers the system. The tracker helps construction teams eliminate unnecessary downtime on project sites, decrease delays, and ensure that crews can plan effectively while maintaining transparency throughout the delivery process by allowing them to track the precise position of items.
The Home Depot, Inc. (NYSE:HD) is a U.S. home improvement retailer offering building materials, tools, appliances, and services to professional and DIY customers through stores, online, and delivery channels.
3. Oracle Corporation (NYSE:ORCL)
Oracle Corporation (NYSE:ORCL) is one of the best kid-friendly stocks on our list.
TheFly reported on March 5 that Jefferies analyst Brent Thill reduced the price target for ORCL to $320 from $400 while keeping a Buy rating. Although the firm noted potential upside and growth opportunities in the market, the revision reflects a more conservative stance on ORCL’s AI-related activities and margin assumptions. Expectations for pipeline expansion and calendar year 2026 performance are supported by partner survey data that shows growing optimism regarding AI. For fiscal Q3, the firm highlighted key benchmarks, including projected 86% growth in ORCL Cloud Infrastructure and approximately $18 billion in net remaining performance obligations, which influenced the decision to adopt a more conservative target.
Additionally, on the same day, Oracle Corporation (NYSE:ORCL) announced that it is planning large-scale layoffs, potentially affecting thousands of employees across multiple divisions, as the company deals with financial pressures from an extensive AI data center expansion. The cuts may target roles expected to decline due to AI-related automation and are likely to be broader than the company’s usual rolling reductions.
These workforce adjustments could begin as early as this month, and Oracle has also initiated a review of open positions within its cloud division, slowing or pausing hiring. The company’s push to expand cloud infrastructure to support major clients, including OpenAI, xAI, and Meta, has raised concerns over rising capital expenditures and funding needs.
Oracle Corporation (NYSE:ORCL) is a global technology company providing software, cloud services, and hardware solutions for database management, enterprise applications, and business operations.
2. Berkshire Hathaway Inc. (NYSE:BRK-A)
Berkshire Hathaway Inc. (NYSE:BRK-A) is one of the best kid-friendly stocks on our list.
TheFly reported on March 3 that UBS reduced its price target for BRK-A Class A shares to $866,429 from $880,905 and maintained a Buy rating. The adjustment follows softer-than-expected quarterly results and a cautious outlook for the reinsurance sector due to competitive pricing. Despite this, the firm believes the stock could outperform in volatile geopolitical conditions, supported by BRK’s diversified earnings, strong liquidity, and largely U.S.-focused operations. UBS also expects management to focus on improving margins at BNSF, strengthening retention at GEICO, and maintaining disciplined pricing in reinsurance through 2026–2027.
Additionally, on March 5, A regulatory filing revealed that Greg Abel, the chief executive of Berkshire Hathaway Inc. (NYSE:BRK-A), acquired about $15M worth of the company’s stock through several transactions carried out on March 4, 2026. The purchases were disclosed alongside another update from the company regarding its capital allocation activities. At the same time, BRK confirmed that it had restarted repurchasing its own shares under its previously authorized buyback program. According to the filing, the stock repurchases began on Wednesday, March 4. The insider purchase and the renewed buyback activity highlight management’s continued involvement in the company’s equity and its ongoing efforts to return capital to shareholders.
Berkshire Hathaway Inc. (NYSE:BRK-A) is a multinational holding company that owns and invests in businesses across insurance, energy, railroads, manufacturing, and consumer sectors.
1. NVIDIA Corporation (NASDAQ:NVDA)
NVIDIA Corporation (NASDAQ:NVDA) is one of the best kid-friendly stocks on our list.
TheFly reported on March 6 that Cloud infrastructure startup Together AI, which provides computing capacity powered by chips from NVIDIA Corporation (NASDAQ:NVDA), is reportedly negotiating a new financing round that could bring in about $1B. The discussions value the company at roughly $7.5B before the investment is completed.If the deal is completed, the company’s value would more than double from its valuation just a year ago. Together, AI gives AI developers access to powerful GPU servers so they can create and execute sophisticated models. Strong investor interest in infrastructure providers enabling the quick growth of artificial intelligence workloads is reflected in the possible investment round.
Furthermore, NVIDIA Corporation (NASDAQ:NVDA) reported extraordinarily outstanding performance in its financial results for the fourth quarter that concluded on January 25, 2026, which were disclosed on February 25. The company’s quarterly sales was $68.1 billion, up 20% from the previous quarter and 73% over the same time last year. NVDA’s total revenue for the fiscal year 2026 was $215.9 billion, a 65% yearly increase.
Additionally, the report demonstrates that the company’s profitability continued to be strong, with quarterly gross margins on both GAAP and non-GAAP basis reaching roughly 75%. For the quarter, earnings per diluted share were $1.76 under GAAP and $1.62 under non-GAAP. The company’s diluted EPS for the entire fiscal year was $4.90 GAAP and $4.77 non-GAAP, indicating robust growth fueled by the growing demand for AI computing infrastructure worldwide.
NVIDIA Corporation (NASDAQ:NVDA) designs graphics processing units (GPUs) and computing platforms used in gaming, data centers, artificial intelligence, and autonomous systems.
While we acknowledge the potential of NVDA as one of the low price high volume stocks to buy right now, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an AI stock that is more promising than NVDA and that has 100x upside potential, check out our report about this cheapest AI stock.
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