11 Best E-commerce Stocks to Buy Now

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9. Wayfair Inc. (NYSE:W)

Number of Hedge Fund Holders: 50

Wayfair Inc. (NYSE:W) is one of the best e-commerce stocks to buy now. On February 5, Affirm announced the expansion of its partnership with Wayfair Inc. (NYSE:W), expanding its financial products to the UK and Canada. The announcement builds on the recently expanded partnership between the two companies, which brought Affirm to Wayfair Inc.’s (NYSE:W) in-store and online checkouts across the United States last October.

In another development, Wayfair Inc. (NYSE:W) received a rating update from Morgan Stanley on January 15, with the firm adjusting the price target on the stock to $140 from $130 while maintaining an Overweight rating on the shares. The rating update came as part of the firm’s hardline, broadline, and food retail 2026 outlook. Wayfair Inc. (NYSE:W) also received a rating update from Goldman Sachs on January 14, which revised the price target to $104 from $120 while maintaining a Neutral rating on the shares. The firm told investors that it updated its model on the back of investments into improving speed, selection, and availability of products.

Wayfair Inc. (NYSE:W) offers a range of decor, furniture, housewares, and home improvement products through its e-commerce platform. Its family of brands includes Birch Lane, Wayfair, AllModern, Joss & Main, Perigold, and Wayfair Professional. The company also offers products under its house brands, such as Mercury Row and Three Posts. Its operations are divided into the US and International segments.

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