In this article, we will look at the 11 Best E-commerce Stocks to Buy Now.
Stuart Kaiser, Citi’s Head of Equity Trading Strategy, appeared on CNBC’s “Fast Money” on February 6 to talk about the market action for the week and whether a shift or mini rebound is occurring in the market fundamentals.
Talking about the negative performance in the week, with the S&P 500 down 0.4%, the Nasdaq Composite losing around 2%, and software stocks losing near 9%, he stated that we have been in this process for the last three months or so, rotating out of growth into cyclicals and value, maybe fading some of the Mag-7 leadership. What changed, according to him, is that instead of being a nice steady trend, it accelerated, and the volatility hit people, catching them by surprise. Markets are thus fading some of the Mag7 leadership, according to Kaiser.
READ ALSO: 13 Most Promising Future Stocks to Buy Now and 15 Best Long Term Low Volatility Stocks to Invest In.
Gregory Davis, president and CIO at Vanguard, also appeared on CNBC’s ‘Money Movers’ on February 5 to discuss the dominant market themes. He was of the view that the market is always going to have segments that undergo areas of boom and bust, and so the repricing of the market is not completely surprising for him, given the robust move we have seen over the last year or so. Davis further stated that his suggestion to investors is to stay diversified instead of having a large concentration in any single sector. This translates to broad diversification across U.S. equities, international equities, and ensuring that you have bonds and money markets in your portfolio as well.
We further talked about market trends and rotation in a recently published article on the 12 Most Undervalued Travel Stocks To Buy According To Hedge Funds. Here is an excerpt from the article:
Stephen Parker, JPMorgan Private Bank co-head of global investment strategy, appeared on CNBC’s ‘Squawk Box’ on February 4 to talk about the latest market trends and outlook for 2026.
He was of the view that what we are seeing in the markets this year, so far, is “very healthy”, saying that a lot of people would have been skeptical about the idea of sitting near all time highs, especially when the tech sector has been the worst performing sector in the S&P and has fallen more than everyone else. This broadening story that we are seeing, according to Parker, is reflective of the anxiety investors have had over the last couple of years. It has been all tech, all the time, and people have been worried about concentration risks.
However, he stated that now we are seeing a rotation, and it is about the broadening of the recovery story, with cyclicals picking up the slack. It is not just the AI infrastructure players and the hyperscalers that are driving the markets higher; it is actually the AI beneficiaries, according to Parker, and that may cause some disruptions, particularly in sectors like software.
With these broader market trends in view, let’s narrow down to the best e-commerce stocks to buy now.
Our Methodology
We sifted through stock screeners to find the best e-commerce stocks. We then chose the top 11 with the highest number of hedge fund holders, as of Q3 2025, sourcing the hedge fund sentiment data from Insider Monkey’s database. The list is sorted in ascending order of hedge fund holders.
Note: All data was recorded on February 6.
Why are we interested in the stocks that hedge funds pile into? The reason is simple: our research has shown that we can outperform the market by imitating the top stock picks of the best hedge funds. Our quarterly newsletter’s strategy selects 14 small-cap and large-cap stocks every quarter and has returned 427.7% since May 2014, beating its benchmark by 264 percentage points (see more details here).
11 Best E-commerce Stocks to Buy Now
11. Revolve Group, Inc. (NYSE:RVLV)
Number of Hedge Fund Holders: 24
Revolve Group, Inc. (NYSE:RVLV) is one of the best e-commerce stocks to buy now. Revolve Group, Inc. (NYSE:RVLV) received a rating update from KeyBanc on January 22, which reaffirmed a Buy rating on the stock and set a price target of $35.00.
In a separate development, Revolve Group, Inc. (NYSE:RVLV) announced the official opening of its new store at The Grove in Los Angeles on January 13. Management stated that the company would leverage the high visibility and foot traffic in The Grove to engage new and existing customers, and showcase REVOLVE and FWRD’s product assortment from established and emerging brands across apparel, beauty, footwear, accessories, and home, including in-house brands such as SRG, Helsa, and Eaves.
The same day, Morgan Stanley adjusted the price target on Revolve Group, Inc. (NYSE:RVLV) to $27 from $26, maintaining an Equal Weight rating on the shares. The firm believes that 2026 will be “thematically similar” to 2025 in the internet sector, and the market is likely to reward companies that exhibit material positive ROIC from GenAI or GPU-enabled technologies.
Revolve Group, Inc. (NYSE:RVLV) is an online fashion retailer for Gen Z and millennial consumers. Its operations are divided into Forward (FWRD) and Revolve segments. The Revolve segment offers apparel, footwear, accessories, and beauty products, while the FWRD segment offers luxury brands. The company sells all its products exclusively online.
10. Global-e Online Ltd. (NASDAQ:GLBE)
Number of Hedge Fund Holders: 35
Global-e Online Ltd. (NASDAQ:GLBE) is one of the best e-commerce stocks to buy now. On February 2, Piper Sandler reaffirmed an Overweight rating on Global-e Online Ltd. (NASDAQ:GLBE) and set a $48 price target after a transfer of coverage.
The firm told investors that “seat-compression and vibe coding narratives could set a ceiling on multiples”, and downgraded three names while cutting price targets across the platforms and apps group. It stated that it did not make a call on the Q4 reports, and instead has mixed views on the software space despite share declines in the past 12 months. Piper expects continued “pessimism” around software, and recommended that investors should focus on the hyperscaler, consumption, and vertical sub-sectors.
Global-e Online Ltd. (NASDAQ:GLBE) also received a rating update from Truist on January 20, which revised the price target on the stock to $43 from $41 and maintained a Hold rating on the shares. The rating update came as part of a broader research note previewing fiscal Q4 earnings in FinTech, with the firm telling investors that while the quarter’s results should be solid, a tougher year-over-year comparison may limit volume-related beats. Truist expressed optimism for the group throughout 2026 and added that some management teams may look to bring Street expectations slightly lower with their original 2026 guidance.
Global-e Online Ltd. (NASDAQ:GLBE) provides cross-border e-commerce solutions, with its offerings including Global-e Pro and Global-e Enterprise.
9. Wayfair Inc. (NYSE:W)
Number of Hedge Fund Holders: 50
Wayfair Inc. (NYSE:W) is one of the best e-commerce stocks to buy now. On February 5, Affirm announced the expansion of its partnership with Wayfair Inc. (NYSE:W), expanding its financial products to the UK and Canada. The announcement builds on the recently expanded partnership between the two companies, which brought Affirm to Wayfair Inc.’s (NYSE:W) in-store and online checkouts across the United States last October.
In another development, Wayfair Inc. (NYSE:W) received a rating update from Morgan Stanley on January 15, with the firm adjusting the price target on the stock to $140 from $130 while maintaining an Overweight rating on the shares. The rating update came as part of the firm’s hardline, broadline, and food retail 2026 outlook. Wayfair Inc. (NYSE:W) also received a rating update from Goldman Sachs on January 14, which revised the price target to $104 from $120 while maintaining a Neutral rating on the shares. The firm told investors that it updated its model on the back of investments into improving speed, selection, and availability of products.
Wayfair Inc. (NYSE:W) offers a range of decor, furniture, housewares, and home improvement products through its e-commerce platform. Its family of brands includes Birch Lane, Wayfair, AllModern, Joss & Main, Perigold, and Wayfair Professional. The company also offers products under its house brands, such as Mercury Row and Three Posts. Its operations are divided into the US and International segments.
8. JD.com, Inc. (NASDAQ:JD)
Number of Hedge Fund Holders: 55
JD.com, Inc. (NASDAQ:JD) is one of the best e-commerce stocks to buy now. On January 26, BofA revised the price target on JD.com, Inc. (NASDAQ:JD) to $36 from $38 while maintaining a Buy rating on the shares. The firm cut its non-GAAP net profit estimates based on increased consumer incentives and food-delivery losses, revising 2025, 2026, and 2027 revenue growth estimates to 13%, 6%, and 8%, respectively.
JD.com, Inc. (NASDAQ:JD) also received a rating update from CGS-CIMB on January 16, which maintained a Buy rating with a HK$140.00 price target. Despite near-term pressure, the firm expects an improving outlook, with a quarter-on-quarter improvement anticipated in fiscal Q1 2026.
This outlook is supported primarily by a reduced comparison base in electronics and home appliances, along with the eventual introduction of commissions in food delivery once the 2025 waiver period ends. The firm further justified the optimistic rating with a discounted cash flow valuation supporting a target price of HK$140, and the prospect of stronger revenue growth and margin recovery in FY26 from product mix upgrades as well as a healthier third-party ecosystem.
JD.com, Inc. (NASDAQ:JD) is an e-commerce company that deals with online retail and online marketplace through its retail website and mobile application. Its operations are divided into four segments: JD Retail, JD Logistics, Dada, and New Businesses segment. The JD Retail segment is engaged in online retail, marketing services, and online marketplace in China, while the JD Logistics segment covers internal and external logistics businesses. The Dada segment is a local on-demand delivery and retail platform in China. The New Businesses segment, in contrast, manages JD Property, Jingxi, and overseas businesses.
7. Chewy Inc (NYSE:CHWY)
Number of Hedge Fund Holders: 57
Chewy Inc (NYSE:CHWY) is one of the best e-commerce stocks to buy now. Piper Sandler maintained an Overweight rating on Chewy Inc (NYSE:CHWY) on February 5, setting a price target of $48.00. The firm based the rating update on concerns regarding pet ownership following Tractor Supply Company’s recent earnings report, the company’s 2026 guidance, and the continued overhang from BC Partners, which still holds around a 42% ownership stake.
Piper further stated that Chewy Inc’s (NYSE:CHWY) 2025 earnings are closer to consensus expectations in comparison to the larger beats witnessed in previous years, with only a 3% EBITDA beat year-to-date compared to an average 22% beat in 2024. It anticipates Chewy Inc (NYSE:CHWY) to adopt a conservative approach for 2026, and expects the company to guide for 7-8% sales growth compared to the Street’s 8% expectation. In addition, it will likely bracket the 6.6% consensus EBITDA margin with potential upside from improved leverage, according to the firm.
In another development, Morgan Stanley revised the price target on Chewy Inc (NYSE:CHWY) to $51 from $48 on January 13, keeping an Overweight rating on the shares. According to the firm, 2026 is expected to be “thematically similar” to 2025 in the internet sector, with companies exhibiting material positive ROIC from GenAI or GPU-enabled technologies likely to get rewarded by the market.
Chewy Inc (NYSE:CHWY) is an online retailer of pet food and other pet-related products and services. The company provides pet food, medications, treats, and other related services and products, and also offers a portfolio of pet healthcare offerings, including Chewy Pharmacy, Connect with a Vet, and CarePlus.
6. Maplebear Inc. (NASDAQ:CART)
Number of Hedge Fund Holders: 60
Maplebear Inc. (NASDAQ:CART) is one of the best e-commerce stocks to buy now. Maplebear Inc. (NASDAQ:CART) and Costco Wholesale announced on January 30 the expansion of their North American partnership into Europe, along with the launch of Costco’s first-ever same-day delivery websites in France and Spain. The launch was powered by Instacart’s Storefront Pro commerce platform and fulfillment solutions services, with the initial rollout including delivery from all Costco locations in France and Spain. These include locations in the Paris metropolitan area and Mulhouse in France, along with Bilbao, Madrid, Seville, and Zaragoza in Spain.
In another development, Maplebear Inc. (NASDAQ:CART) received a rating update from Morgan Stanley, which maintained a Hold rating on the stock with a $48 price target on January 28. According to the firm, Instacart is expected to deliver adjusted earnings of $0.95 per share on about $970 million in revenue in its fiscal Q4 results, which would reflect considerable growth from last year. It also cited the company’s loyal subscriber base, stating that customers usually exhibit reluctance to switch services once they get used to the convenience. Morgan Stanley also highlighted Instacart’s strong potential in benefiting from AI-related trends, provided its access to retailer data, logistics, and its partnerships with ChatGPT.
Maplebear Inc. (NASDAQ:CART) is involved in the design and development of an online application offering grocery delivery and pick-up services. It offers Instacart, which allows users to connect with personal shoppers in their area, who then pick up and deliver groceries from local stores.
5. PDD Holdings Inc. (NASDAQ:PDD)
Number of Hedge Fund Holders: 73
PDD Holdings Inc. (NASDAQ:PDD) is one of the best e-commerce stocks to buy now. On January 28, Citi adjusted the price target on PDD Holdings Inc. (NASDAQ:PDD) to $142 from $170 while maintaining a Neutral rating on the shares. The rating update came ahead of the fiscal Q4 report, with the firm telling investors that it sees slowing domestic retail sales offsetting a recovery of the U.S. traffic for Temu. Citi also expects increased expenses affecting PDD Holdings Inc.’s (NASDAQ:PDD) profitability in 2026.
Previously, Citi stated on January 21 that the State Taxation Administration of Shanghai announced a fine of Rmb 100,000 on PDD Holdings Inc. (NASDAQ:PDD) on its failure to complete rectification within the stipulated time period. The firm stated that following onsite checks reports by regulators, the fine is “smaller-than-feared”, and that it sees the announcement as removing an overhang on the stock’s shares.
In another development, Citi added a “downside 30-day catalyst watch” on PDD Holdings Inc. (NASDAQ:PDD) on January 20, maintaining a Buy rating on the shares with a $170 price target. It told investors that it sees further downside in the shares after Bloomberg reported on a deepening investigation of PDD Holdings Inc. (NASDAQ:PDD) by Chinese regulators. Citi added that a formal investment or announcement by the company acknowledging the investigation could further propel additional share downside.
PDD Holdings Inc. (NASDAQ:PDD) is a Chinese multinational online commerce group and retailer that owns and operates a range of diverse businesses, with a solid logistics, sourcing, and fulfillment capabilities network that supports its operations. The company owns Pinduoduo, a popular online commerce platform in China, and also runs the fast-growing e-commerce marketplace Temu.
4. Coupang, Inc. (NYSE:CPNG)
Number of Hedge Fund Holders: 83
Coupang, Inc. (NYSE:CPNG) is one of the best e-commerce stocks to buy now. On February 5, Bernstein initiated coverage of Coupang, Inc. (NYSE:CPNG) with an Underperform rating and a $17 price target. The firm rolled out coverage of the Korean internet space, showing an inclination for companies “exhibiting strong growth potential” driven by online penetration rates, as well as companies with AI leadership. The firm anticipates a continuation of the online channel shift in the digital advertising space, stating that Korea is less penetrated in comparison to China and the United States. Bernstein added that the e-commerce and food delivery sectors are “showing limited growth opportunities”.
The same day, Reuters reported that Coupang, Inc. (NYSE:CPNG) confirmed on Thursday that the data of an additional 165,000 users was leaked in a major security breach, shaking the country’s alliance with the United States, according to a South Korean government official. It further reported that Coupang Korea has been under a South Korean government probe over the last year for the leak of personal data affecting over 33 million customers.
Coupang, Inc. (NYSE:CPNG) announced on Thursday that it managed to identify customers affected by November’s leak, including names, phone numbers, and addresses, with no login information or payment details compromised. In a statement, it announced that the users have been notified according to government guidance.
Headquartered in Seattle, Coupang, Inc. (NYSE:CPNG) is an online retail company that provides retail, video streaming, restaurant delivery, and fintech services across the globe under brands including Coupang, Coupang Eats, Coupang Play, and Farfetch. The company’s operations are divided into the Product Commerce and Developing Offerings segments.
3. DoorDash, Inc. (NASDAQ:DASH)
Number of Hedge Fund Holders: 91
DoorDash, Inc. (NASDAQ:DASH) is one of the best e-commerce stocks to buy now. UBS revised the price target on DoorDash, Inc. (NASDAQ:DASH) to $245 from $241 on February 2, keeping a Neutral rating on the shares. The same day, Goldman Sachs added DoorDash, Inc. (NASDAQ:DASH) to its US Conviction List as part of its monthly update, telling investors in a research note that the company is well-positioned cyclically and secularly into 2026. The firm believes that a healthy consumer should sustain DoorDash, Inc.’s (NASDAQ:DASH) revenue growth, and maintains a bullish outlook on the stock, assigning it a Buy rating with a $267 price target.
In another development, Guggenheim adjusted the price target on DoorDash, Inc. (NASDAQ:DASH) to $275 from $280 on January 29, reaffirming a Buy rating on the stock. The rating update came ahead of the company’s fiscal Q4 earnings set to be announced on February 18, with the firm telling investors that it lowered its price target before the financial results release as it anticipates lingering investment effect into 2027.
DoorDash, Inc. (NASDAQ:DASH) is involved in the design, operation, and development of a food delivery and logistics platform that operates in the United States, Canada, and Australia.
2. Alibaba Group Holding Limited (NYSE:BABA)
Number of Hedge Fund Holders: 130
Alibaba Group Holding Limited (NYSE:BABA) is one of the best e-commerce stocks to buy now. On February 5, Alibaba Group Holding Limited (NYSE:BABA) received a rating update from Aletheia Capital, which reaffirmed a Buy rating on the stock. In a separate development, Reuters reported on February 2 that Alibaba Group Holding Limited (NYSE:BABA) announced plans to spend 3 billion yuan during the Lunar New Year holiday as a means to attract users to its Qwen AI app.
Reuters stated that the announcement fuels the race between the largest tech firms in China, as Alibaba Group Holding Limited’s (NYSE:BABA) plans triple the spending goals announced by rivals Tencent and Baidu earlier. The pledge is set to start on February 6, and includes incentives for drinks, dining, leisure, and entertainment, with “large red envelopes distributed continuously,” according to the company.
For additional perspective, Tencent and Baidu announced plans to spend 1 billion yuan and 500 million yuan on similar promotions for their AI chatbots, respectively. Reuters reported that China’s AI sector is seeing accelerated competition since the launch of DeepSeek’s R1 model in January last year, which shook global AI markets and prompted expedited adoption and increased rivalry among domestic players.
Alibaba Group Holding Limited (NYSE:BABA) manages and provides technology infrastructure and marketing platforms. It operates through seven segments: China Commerce, International Commerce, Local Consumer Services, Cainiao, Cloud, Digital Media and Entertainment, and Innovation Initiatives and Others segments.
1. Amazon.com, Inc. (NASDAQ:AMZN)
Number of Hedge Fund Holders: 332
Amazon.com, Inc. (NASDAQ:AMZN) is one of the best e-commerce stocks to buy now. Amazon.com, Inc. (NASDAQ:AMZN) was downgraded from Buy to Neutral by DA Davidson on February 6. The firm also revised the price target on the stock to $175 from $300, telling investors that Amazon.com, Inc. (NASDAQ:AMZN) is “losing the lead” in cloud computing while exhibiting the early signs of a strategic disadvantage in the rapidly evolving and AI-driven retail landscape. The firm brought AWS in comparison with competitors, pointing out that while AWS grew 24% year-over-year, it is falling behind rivals like Microsoft’s Azure and Alphabet’s Google Cloud, which rose 39% and 48%, respectively.
DA Davidson further cited concerns regarding Amazon.com, Inc.’s (NASDAQ:AMZN) retail business, which is struggling to adapt to a “new chat-driven Internet” dominated by Gemini and ChatGPT. The firm believes that the company may need to invest $50 billion in OpenAI to remain competitive in advanced AI models, as it is “scrambling to catch up” and is pushing heavier spending. The firm further stated that Amazon.com, Inc. (NASDAQ:AMZN) could face a “structural disadvantage” without direct AI integrations.
In another development, BofA also revised the price target on Amazon.com, Inc. (NASDAQ:AMZN) to $275 from $286 on February 6, maintaining a Buy rating on the shares. The firm told investors that while the fiscal Q1 outlook points towards stable revenue growth on the high-end with the possibility of additional AWS acceleration, investments will weigh on margins.
Amazon.com, Inc. (NASDAQ:AMZN) is a multinational technology company that provides online retail shopping services. It operates through the North America, International, and Amazon Web Services (AWS) segments. Its AWS segment covers global sales of storage, computers, databases, and other services for government agencies, academic institutions, startups, and enterprises.
While we acknowledge the potential of AMZN to grow, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an AI stock that is more promising than AMZN and that has 100x upside potential, check out our report about this cheapest AI stock.
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