10 Most Undervalued Hotel Stocks To Invest In Now

7. Choice Hotels International, Inc. (NYSE:CHH)

Choice Hotels International, Inc. (NYSE:CHH) is one of the most undervalued hotel stocks to invest in now. On March 10, Morgan Stanley cut the price target on Choice Hotels International, Inc. (NYSE:CHH) to $83 from $91 and maintained an Underweight rating on the shares. The firm told investors in a research note on the group that fiscal Q4 results and 2026 guidance from its covered lodging companies “generally” surpassed estimates. However, it added that the US-Israel conflict with Iran warrants near-term caution.

Choice Hotels International, Inc. (NYSE:CHH) also received a rating update from Barclays on February 20. The firm lifted the price target on the stock to $101 from $98 while maintaining an Underweight rating on the shares. The rating update came after the company’s fiscal Q4 report, with the firm telling investors that Choice Hotels International, Inc.’s (NYSE:CHH) “conservative” RevPAR guidance creates likely upside to estimates with any improvement to the macro backdrop from here. However, the firm also stated that it has little confidence in sustainable acceleration in net room growth for the company.

Choice Hotels International, Inc. (NYSE:CHH) is involved in the franchising and operation of hotels. The company’s operations are divided into the Hotel Franchising and Corporate and Other segments.