Apple Inc. (NASDAQ:AAPL): Does its brand recognition carry the most weight? This is an important question, and luckily for curious folks such as ourselves, we may finally have the answer. Apple bulls, though, may not like what they find.
Surprised? Well, if yes, this is not the end and there is more in store for you. Many of you would think that it could be Samsung or Google Inc (NASDAQ:GOOG) on top, but the list issued by Brand Finance will prove you wrong.
SEE THE LIST—>
In a statement referring to their pick for the most powerful company on this list, Brand Finance CEO David Haigh said, “Brand is one of many intangible assets which drive profitable growth. Technology, contractual, human capital and customer intangibles as well as general goodwill all drive overall corporate value. With revenues in the tens of billions, Apple Inc. (NASDAQ:AAPL) and Samsung are slugging it out for global brand supremacy and are vying with each other to create strong ‘customer love’ for their brands. However, there are other brands in the Global 500 that though they may never challenge the brand value giants, are nonetheless extremely powerful and well-loved.”
A brand is an intangible asset for any company, and could be in the form of a name, design, logo, symbol or tag line which distinguishes a company’s product from another. Brands have value, which can be determined using various methods. Brand Finance, for example, values brands taking into account factors like forecasted revenues and royalty rates, which are particularly important for a company like Apple Inc. (NASDAQ:AAPL).
Well, without further ado, let’s check out the list and find out which company has left the Apples and the Googles of the world behind to become its most powerful brand.
SEE THE LIST—>
No. 10: Apple Inc. (NASDAQ:AAPL)
Apple Inc. (NASDAQ:AAPL) is at the No. 10 position of this list, but it is numero uno when it comes to Brand and Market Value.
No. 9: NIKE, Inc. (NYSE:NKE)
Nike, Inc. (NYSE:NKE)‘s customers loyalty towards its brand helped the company remain in top 10 list.
No. 8: Johnnie Walker
The brand value of this British Whisky Brand has grown impressively over the last year.
No. 7: Dior
Dior is a leading Fashion Brand and is second to the only other fashion brand in the list.
No. 6: The Walt Disney Company (NYSE:DIS)
The Walt Disney Company (NYSE:DIS)’s name is into existence for more than nine decades now and sits at number 6 of the 10 Most Powerful Brands in the world.
No. 5: Hermès International S.A
Hermès International S.A is a french fashion brand established way back in 1837. No wonder it’s the only fashion brand in the Top 5.
No. 4: PricewaterhouseCoopers
PricewaterhouseCoopers, headquartered in London, is the fourth most powerful brand, and is a leading accounting and professional services firm in the world.
No. 3: The Coca-Cola Company (NYSE:KO)
No. 2: Google Inc (NASDAQ:GOOG)
Google Inc (NASDAQ:GOOG) is probably one company that touches almost everyone’s lives everyday. It is at the number 2 position of the 10 Most Powerful Brands.
No. 1: Ferrari
The Italy-based sports car manufacturer Ferrari is ranked as the most powerful brand in the world. With auto designs like the one above, it’s easy to see the weight that its name carries.
