Zillow Inc (Z) Buys Out Trulia Inc (TRLA) In $3.5B All Stock Deal

As part of the breaking news about the $3.5 billion worth real estate deal, in which $5.79 billion market capped Zillow Inc (NASDAQ:Z) bought out $2.26 billion market cap Trulia Inc (NYSE:TRLA) CNBC today asked CRT Capital Group’s Neil Doshi on his opinion on the dynamics of the transaction.

Zillow Inc (NASDAQ:Z)

Mr. Doshi commented, “We are positive on this deal. We think that at the end of the day, this provides scale. And scale, ultimately, leads to more advertising on the overall network, so we think it is positive for both Trulia Inc (NYSE:TRLA) and also for Zillow Inc (NASDAQ:Z) as well.”

Looking ahead, the analyst predicted that regulators will have a close look at the deal, but eventually he expects the deal to come through. He rationalized that, “this is a very large market and a very fragmented market. It’s probably a $10 billion market in terms of total marketing that happens by real estate agents [...] If we look at the revenue of the both combined Zillow and Trulia, it’s less than about 12 percent [of that total].”

Mr. Doshi conceded that the deal might face opposition from competitor Realogy Holdings Corp (NYSE:RLGY). He indicated that, “Probably will voice their opinion with the regulators and probably claim that there is too much power” between the merged entity and would bode ill on pricing for agents, because “online viewing will happen only on one site” going forward.

Explaining the current scenario, he indicated that Zillow Inc (NASDAQ:Z) charges roughly $300 per month, whereas Trulia Inc (NYSE:TRLA) prices its offering  in the $100 to $150 range and expects the combined entity to maintain status quo and allow agents to decide on which network, they would like to advertise.

Disclosure: none

blog comments powered by Disqus
Insider Monkey Headlines
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months. Our beta is only 1.2 (don't click this link if beating the market isn't important to you).

Lists

On the Move: The 10 Fastest Growing Businesses in 2015

Fast Money: The 10 Highest Paying Fast Food Restaurants

Mixing It Up: The 14 Best Music Mashups of 2014

Rito Pls Buff: The 10 Least Played Champions in LoL Season 4

10 Covers of Popular Songs that are Better than the Originals

Must See TV: The 9 Most Anticipated Shows of 2015

The 15 Biggest Box Office Bombs of All Time

10 Things The World Can’t Stand About Americans

Picture Perfect: The 6 Smartphones with the Best Cameras

The 10 Best Countries To Work In the World

A Profitable Day At The Track: 5 Tips For Betting On Horses

Tearing You Apart: 6 Bad Habits That Ruin Relationships

Learning on the Job: The 6 Biggest Mistakes Parents Make

Shopaholics Rejoice: The 12 Biggest Malls in the World

Fright Night: 10 Horror Movies Based on True Stories

Mach Mania: The 10 Fastest Jets in the World

Military Heavyweights: The 10 Countries with the Most Tanks

All In: The 7 Richest Poker Players in the World

Abracadabra: The 10 Best Magicians in the World

The 10 Richest Asian Countries in the World in 2014

Eyes in the Sky: 10 Things You Need to Know About Drones

Rising Stars: The 6 Best Silicon Valley Startups

Military Muscle: The 5 Most Advanced Armies in South America

All that Glitters: The 7 Most Luxurious Jewelry Brands in the World

5 Things You Didn’t Know About ISIS but Should

Empowering Your Money: The 5 Best Energy Stocks to Invest In

The 11 Best Android Apps You Can’t Get on iOS

The 10 Most Important International Conflicts in 2014

Mood Enhancers: The 20 Most Uplifting Songs of all Time

Lover Beware: The 8 Countries that Cheat the Most

Breath of Fresh Air: The 25 Countries with the Best Air Quality on the Planet

Singles Beware: The 8 Worst Mistakes Made on First Dates

Healthy and Happy: The 10 Countries with Lowest Healthcare Costs

The 6 Best Company Team Building Activities to Build Workplace Camaraderie

Ships Ahoy: The 10 Busiest Shipping Ports in the World

10 Productivity Tips to Save You Time and Help You Do More With Less

Grab a Bite: The Most Popular Fast Food Restaurants in America

Friday Night Thirst: The 10 Most Popular Cocktails in the World

The 6 Greatest Unsolved Mysteries We May Never Figure Out

7 Useless Products You Never Should’ve Bought

The 5 Reasons Why You’re Single and Miserable

The 7 Most Addictive Foods in the World We Can’t Stop Eating (Even Though We Should)

5 Amazing Places You Can Swim with Dolphins

The Top 7 Most Livable Countries In The World

The 10 Most Expensive Baseball Cards Ever Pulled From A Pack

The 5 Easiest Second Languages to Learn for English Speakers

Silver Spoon: The 6 Richest Families in the World

The 20 Countries with the Largest Prison Populations in the World

The Top 10 Richest Actors in the World

The 10 Best Airline Stocks to Invest In Before They Fly Too High

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 47.6% in its first year! Wondering How?

Download a complete edition of our newsletter for free!