Your Investment Needs to Go Mobile, It Just Doesn’t Know It Yet: Wal-Mart Stores, Inc. (WMT), Facebook Inc (FB)

Page 1 of 2

If you’re a tech investor, you already know the impact of mobile technology on almost everything it touches. But some investors may not see how mobile is impacting everything from retail sales to the auto industry. If you’re an investor of almost any kind, mobile will — or already has — changed the way companies run their business.

Much more than apps and mobile sites
Talking about mobile and investing conjures up trendy devices with apple silhouettes glowing on the back of them (and with good reason), but mobile technology touches on almost all industries. Let’s take a look at a few examples of how mobile is impacting retail, the automotive industry, and manufacturing.

Wal-Mart Stores, Inc. (WMT)Mobile has transformed the way retailers approach advertising, and how they interact with their customers. During the 2012 Black Friday weekend, Wal-Mart Stores, Inc. (NYSE:WMT) posted 50 million mobile Facebook Inc (NASDAQ:FB) ads over a 72-hour period. The ads were displayed on tens of millions of Facebook news feeds. During that time, the Arkansas-based company received over 100,000 comments (some negative, obviously) from the mobile postings and gained 164,000 additional new likes on its Facebook page.

But those numbers aren’t the most impressive thing from Wal-Mart Stores, Inc. (NYSE:WMT)’s mobile push over the holiday. During that 72-hour period, Wal-Mart shifted its Facebook Inc (NASDAQ:FB) ads to focus on products that weren’t selling that well. Because of the flexibility of Facebook’s mobile ads, Wal-Mart sold out of many products that would otherwise have remained on store shelves. Wal-Mart Stores, Inc. (NYSE:WMT) directly benefited from the real-time mobile ad flexibility by increasing ads for a product when they noticed it wasn’t selling as well as they anticipated. Wal-Mart Stores, Inc. (NYSE:WMT)’s focus on mobile ad spending may have helped Facebook Inc (NASDAQ:FB) as well.  The tech company, which has previously had a hard time with mobile, saw mobile ads account for 23% of its total ad revenue this past quarter, compared to 14% in the previous quarter. Though retail advertising may be an expected way to integrate mobile into a business, there are plenty of companies thinking outside of the box.

The automotive industry has caught the mobile bug and has been working its tail off for the past few years to incorporate mobile technology into its vehicles. Just a few days ago, General Motors Company (NYSE:GM) announced it would roll out 4G LTE connectivity to many of its 2015 models for its Chevrolet, Buick, GMC and Cadillac brands. High-speed wireless Internet connections in vehicles allow car manufacturers like GM to offer new infotainment offerings like rear-passenger video streaming, Wi-Fi hotspots, and future updates for vehicle software.

Wi-Fi-enabled cars have been around for a few years, but the level of wireless connectivity future vehicles will have is monumental. The real future for mobile in vehicles won’t come from entertainment offerings, though, it will come from vehicle-to-vehicle communication, or V2V. This type of mobile communication between cars will allow them to share vehicle data like speed and location in order to calculate how likely a collision is if the factors within the scenario aren’t changed. The National Highway Transportation and Safety Administration released a report back in 2010 stating that V2V communication could address about 4.5 million police-reported accidents.

Page 1 of 2

Biotech Insider Alert - $6 Stock To Hit $40

$200 Million Dollar Healthcare Hedge Fund's #1 Best Idea Right Now

The best healthcare hedge fund out there right now is one of the largest shareholders in this biotech stock. The fund returned more than 20% in each of the last 2 years with a virtually fully hedged portfolio, and it's sending out a BUY signal on this biotech stock. Get your FREE REPORT today (retail value of $300)

This is a FREE report from Insider Monkey. Credit Card is NOT required.
Comments
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months. Our beta is only 1.2 (don't click this link if beating the market isn't important to you).

Lists

The World’s Most Famous Circuses

Best Hair Stylists

Most Popular NASCAR Drivers

The Best Romance Movies of all Time

The Most Wanted Drug Lords

The Oldest Money Managers

The Greatest Directors in the World

Largest Animals in the World

World’s Most Expensive Desserts

Best Selling Comic Books of All Time

A-list Actors who Sabotaged Their Career

Rappers With a College Degree

The Best Jazz Albums of all Time

The Most Influential Jazz Musicians

The World’s Most Famous Photographers

The Best Oscar-Winning Songs

Most Influential Choreographers Ever

Most Expensive Department Stores in the World

The Most Expensive Stolen Paintings in the World

The World’s Most Expensive Teas

Top Oscar Record Holders

The Most Expensive Flowers in the World

Countries With a Booming Film Industry

Most Expensive Cupcakes in the World

Uncommon European Escapes

The Most Stolen Artists in History

Best Travel Destinations in Australia

World’s Most Expensive Musical Instruments

World’s Most Famous Animals

Most Expensive Cakes in the World

Most Expensive Kosher Champagne in the World

Most Expensive Kosher Wine in the World

The Most Surprisingly Dark Fairy Tales

Most Popular Travel Destinations in Asia

The 10 Most Expensive Dresses Ever Worn to the Oscars

World’s Most Visited Art Museums

Best Countries for Photographers to Work in

Best Paid Jobs in the Film Industry

The Most Renowned Recovered Paintings Ever

Child Stars That Turned out Just Fine

Books That Were Banned in the Past Century

World’s Richest Dancers

Best Remedies against Bad Breath

Foods That Improve Your Skin Texture

Best-Selling Children’s Books of all Time

Foods That Boost Your Libido

Best-Selling Books of all Time

The Most Expensive Academy Awards Jewelry in History

Most Expensive Japanese Restaurant In New York City

The Best B-Boy Movies

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 129% in 2.5 years!! Wondering How?

Download a complete edition of our newsletter for free!