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Yahoo, Inc. (YHOO) Shows Intent To Become A Media Company: Gene Munster

Yahoo! Inc. (NASDAQ:YHOO) received a lot of mixed reviews from analysts and investors. In 2014, the stock did decent enough and went up by more than 20%, but most of that growth came in the last quarter of 2014. Meanwhile, Yahoo! Inc. (NASDAQ:YHOO) executives are considering buying the cable network company, Scripps Networks Interactive, Inc. (NYSE:SNI). Piper Jaffray’s Gene Munster talked on CNBC about this new revelation of Yahoo’s interest on Scripps Networks and future of the company.

Yahoo! Inc. (NASDAQ:YHOO)

Piper Jaffray has a ‘buy’ rating on Yahoo! Inc. (NASDAQ:YHOO) stock with a price target of $49. But the stock is currently trading at $50.17 per share. This depicts a contradiction on Piper Jaffray’s price target and rating on the Yahoo! Inc. (NASDAQ:YHOO) stock. Munster said that the price target is currently under review.

There is a mixed opinion on Yahoo! Inc. (NASDAQ:YHOO) stock among investors and analysts. Many investors who like the stock feels that the catalyst for growth in stock is the stake in Alibaba Group Holdings Ltd (NYSE:BABA) and tax savings. But many investors, who doesn’t like the stock, feel that Yahoo! Inc. (NASDAQ:YHOO) is always a bad transaction away from a drop in stock price. The news broke out last week about Yahoo! Inc. (NASDAQ:YHOO)’s potential interest on cable network company Scripps Networks Interactive, Inc. (NYSE:SNI).

Munster said that out of Yahoo! Inc. (NASDAQ:YHOO)’s market cap of $47 billion, only $6 billion contribution comes from its core business. He feels that main focus for Yahoo! Inc. (NASDAQ:YHOO) investors beyond the stake in Alibaba is how they are planning to fix the core business. He thinks that Yahoo’s supposed interest on Scripps shows its intent to switch over from technology to media sector. He mentioned that it is a better strategy change from Yahoo.

“[…] I think what is important about Yahoo going after Scripps is this is a big change in terms of what Yahoo thinks about their future. In the past they have always talked about being a technology focused company and the fact that they would entertain this, which I clearly believe that they are doing. Its about a $12 billion acquisition suggest that they are more interested or interested in exploring becoming a media company and so I think that’s ultimately a better strategy from Yahoo’s core business to be a media company than a technology company, because they have lost in technology,” Munster said.

Munster feels that the deal might not happen any time soon, but it clearly shows Yahoo! Inc. (NASDAQ:YHOO)‘s interest  in becoming a media company , which might be  a good thing for the company.

Disclosure: None

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