Future of Google: With FTC Trouble in the Past, Google Prepares for the Future of Search

Future of Google: Now that Google Inc (NASDAQ:GOOG) has put its troubles with the FTC in the past, the company is beginning to look towards the future. Sure, they are still going toe-to-toe with the EU regarding antitrust violations, but the company is devoting its time to the future of search.

In a recent article on CNN Money, Google’s approach to the future of the internet is discussed in great detail.

For many years, Google Inc (NASDAQ:GOOG) has claimed that every change they make is to ensure a better search experience. Time and time again, they have fought to defend the fact that changes are not meant purely to benefit the company.

While the FTC has agreed with this, the decision of the EU is up in the air.

What does this mean to the company?

In short, it will give Google the ability to move forward without having to worry about the FTC getting in the way.

In the CNN Money article, Witt Andrews, an analyst at Gartner had this to say:

“This will make it possible for Google to feel unafraid to do what it wants in search innovation.”

In other words, the fear of the FTC looking over their shoulder is gone. Does this mean they can do whatever they want with no boundaries? Of course not. That being said, they definitely have more flexibility now than ever before.

There used to be a time when Google Inc (NASDAQ:GOOG) was nothing more than 10 links. In the past, the company focused its time on how to provide people with the 10 top results in list format.

Now, things are changing. Some would say for the better. Some would say for the worse. Regardless of your feelings, the future is not going to be the same.

Here is further insight from the CNN Money piece: