Future of Google: Now that Google Inc (NASDAQ:GOOG) has put its troubles with the FTC in the past, the company is beginning to look towards the future. Sure, they are still going toe-to-toe with the EU regarding antitrust violations, but the company is devoting its time to the future of search.
In a recent article on CNN Money, Google’s approach to the future of the internet is discussed in great detail.
While the FTC has agreed with this, the decision of the EU is up in the air.
What does this mean to the company?
In short, it will give Google the ability to move forward without having to worry about the FTC getting in the way.
In the CNN Money article, Witt Andrews, an analyst at Gartner had this to say:
“This will make it possible for Google to feel unafraid to do what it wants in search innovation.”
In other words, the fear of the FTC looking over their shoulder is gone. Does this mean they can do whatever they want with no boundaries? Of course not. That being said, they definitely have more flexibility now than ever before.
There used to be a time when Google Inc (NASDAQ:GOOG) was nothing more than 10 links. In the past, the company focused its time on how to provide people with the 10 top results in list format.
Now, things are changing. Some would say for the better. Some would say for the worse. Regardless of your feelings, the future is not going to be the same.
Here is further insight from the CNN Money piece:
“In the last few years, Google has introduced services that, in many cases, simply provide answers to users’ queries. Type in “temperature” and Google will give you a local weather report. Searching for famous people triggers a Google product called “Knowledge Graph,” which displays a photo and some basic information about that person. Queries about local businesses result in a list of Google reviews and maps. The “Google Now” app for Android provides information based on your interests and calendar appointments — without you ever opening the search engine. And some travel searches provide a list of flights and airfares.”
As you can see, the changes are underway and it is safe to say that Google is just getting started.
When asked about the next big innovation, Amit Singhal, head of Google’s search business added the following:
“I would be so bold to predict that in the next two years, you’ll have a conversational search engine that you can talk to like you’re talking to me.”
What are your thoughts on the future of Google Inc (NASDAQ:GOOG)? Is this company going to change the search engine landscape once again?
Check back here for more updates on Future of Google.
DISCLOSURE: I have no positions in any stock mentioned.
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