The chances of RIM succeeding aren’t great, but it will at least initially create more noise in Apple’s high-end market. The move will introduce a legitimate choice, especially for customers at the enterprise level that are familiar with BlackBerry.
If RIM’s revival begins gaining any traction next month, it’s definitely in Apple’s best interests to up the ante in June than to wait until September to match the iPhone 5’s rollout last year.
This may be the end to Apple’s annual iPhone refreshes. The updates will have to come sooner, because no one’s telling Samsung and other Android device makers that there’s a time constraint between releases.
An iPhone by any other name
Misek refers to the new smartphone as the iPhone 5S. He sees Apple Inc. (NASDAQ:AAPL) testing two prototypes by March, including the widely reported lower-cost iPhone.
Would going with the 5S moniker be a mistake? Folks weren’t exactly wowed initially by the iPhone 4S two years ago. It went on to break sales records — just as the iPhone 5 is doing right now — but there’s always the connotation that simply slapping a Superman “S” to a generation the way that Apple Inc. (NASDAQ:AAPL) has done with the 3GS and 4S means that it won’t be a substantial update.
If the Apple bears grow louder between now and then, maybe Apple Inc. (NASDAQ:AAPL) will need a more dramatic shift. Maybe the days of simply numbering generations are over. Will you really be buying an iPhone 11S in 10 years? However, what really matters now is that Apple puts out a head-turning upgrade before the investor negativity begins to diminish the Apple brand for consumers.
The clock’s ticking.
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The article Will the iPhone 5S Save Apple? originally appeared on Fool.com.
Longtime Fool contributor Rick Aristotle Munarriz has no position in any stocks mentioned. The Motley Fool recommends Apple and Google. The Motley Fool owns shares of Apple and Google. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
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