When it comes to the smartphone market, you can be rest assured that there is always something exciting going on. In the middle of all the action is Apple Inc. (NASDAQ:AAPL) and its iPhone.
While Cupertino has had great success with its iPhone to this point, the competition is just now beginning to heat up. BlackBerry has a new operating system, with hopes of stealing back some of its past glory. And of course, who could forget about Samsung.
There is a new smartphone battle that is underway and has the chance to impact the industry as a whole in the years to come.
According to a recent video posted by CNBC, the battle is all about which company can offer the cheapest smartphone to consumers.
This is something that Apple Inc. (NASDAQ:AAPL) fans have been talking about for quite some time. Will the company ever decide to roll out a cheaper iPhone? Or will the rumors continue without any answer?
For a better idea of where things are headed, let’s take a look at what was discussed in this CNBC video segment.
Jon Fortt, CNBC’s technology correspondent, had this to say:
“It is a new and important battle front here for companies like Apple and Samsung. I am not talking about phones like this, Galaxy S4. I am talking about $50 smartphones. I know that sounds crazy. It used to be that you couldn’t even get a feature phone for that, but now companies like Media Tech and Qualcomm are really going to battle in India and China trying to get this entry level, emerging market consumer.”
This is of importance to Apple Inc. (NASDAQ:AAPL) because the company has not been shy about discussing its plans to spend more time and money in China in the future. CEO Tim Cook has discussed that China could be the company’s biggest market down the road.
With that in mind, how does Apple Inc. (NASDAQ:AAPL) think it is going to compete one on one with companies that are able to offer smartphones for as little as $50?
It sounds like a simple decision. Apple needs to roll out a cheaper iPhone to grab market share in these emerging markets. It may not be able to do so for $50, but its current offering is likely to expensive.
Do you agree that Apple Inc. (NASDAQ:AAPL) will dive into this battle head first?