Microsoft Corporation (NASDAQ:MSFT) has done all it can to make a dent in the tablet market. While the company has come up short time and time again, it doesn’t mean it is giving up. We have touched on this story in the past, such as in this piece, and will continue to keep up with Microsoft in its attempt to pull back some market share from the top competitors, such as the iPad.
ABI Research recently published some interesting data regarding the tablet market in North America: North America to Claim Nearly Half of $72 Billion Tablet Spend in 2013
This goes a long way in showing you just how big the tablet market has become in North America. What does this mean to Microsoft?
For one, it means there is still hope for the future. With the tablet market continuing to grow, it goes without saying that Microsoft Corporation (NASDAQ:MSFT) still has time to make up ground and become a player.
Jeff Orr, senior practice director, had this to say about the growth of the tablet market in North America:
“Three regions of the world are expected to yield 97% of tablet revenues in 2013. North America is forecasted to claim nearly half of the estimated $72 billion expected to be spent this year on tablet devices. Western Europe and Asia-Pacific will also have their hands in the honey pot for a combined 50% of world tablet revenues, respectively.”
Many would not expect Microsoft Corporation (NASDAQ:MSFT) to have much to say about this, but if you believe the data from ABI Research the company is actually making a major impact on the North American tablet market.
Revenue growth is due in some part to greater availability of Windows-based tablets.
Despite the fact that only 1.5 million Surface tablets were shipping during the first quarter of 2013, Microsoft has impacted the market. Orr added the following:
“The average selling prices for Windows 8 and Windows RT are higher than other platforms, which is keeping price erosion minimized.”
Even though the sales and shipment numbers for Microsoft Corporation (NASDAQ:MSFT) Surface tablets are not robust, this has not stopped the company from impacting the market as a whole.
Windows based tablets will continue to grow in popularity as more and more partners jump in on the action, including Acer, Dell, Sony, and HP among others.