What’s Next for Google Inc (GOOG)?

LONDON — Imagine if you could create the perfect company from scratch. How would you shape it?

Well, what is the greatest trend of our generation? Undoubtedly, it is the Internet. So the company would have to be centered on the Internet, perhaps providing the core functionality that links together the online universe.

Google Inc (NASDAQ:GOOG)The culture is key
What about the culture? Well, it would have to be a culture of openness and creativity. There would be an openness to ideas, and an outright drive to create and innovate. But, more than this, the company would not be tied to its history, but to its future, and would have the ambition to think big. And it would be agile enough to spot new trends and adapt to them, changing itself in the process.

Well, in my view, the perfect company already exists. It’s called Google Inc. (NASDAQ:GOOG).

Synonymous with the Internet
Vacuum cleaners often used to be called “hoovers,” because the American brand was so synonymous with these appliances. In the same way today, you don’t search the Internet, you “Google.” Google Inc. (NASDAQ:GOOG) so dominates the Internet; it has become synonymous with it.

The Google-dominated Internet is making the public library extinct, and has, sadly, laid waste to the high street. Google Inc. (NASDAQ:GOOG)’s tentacles now spread out to email, web browsers, and social networking. In fact, I can’t think of a company that has had a greater effect on modern life.

Google Inc. (NASDAQ:GOOG), by spotting the mobile device revolution that Steve Jobs began, has shown itself to be far more agile than outdated Microsoft Corporation (NASDAQ:MSFT). Google Inc. (NASDAQ:GOOG) now not only dominates computers, but also smart phones and tablets with its Android operating system. The future of tech seems to lie with the triumvirate of Google Inc. (NASDAQ:GOOG), Apple Inc. (NASDAQ:AAPL), and Samsung.

The scattergun vs. the laser
Just because Google Inc. (NASDAQ:GOOG)’s roots are in Internet search doesn’t mean it can’t dabble in smartphones, social networking and, in the future, new technologies like augmented reality glasses and driverless cars. And it is only through this experimentation that it can work out new disruptive technologies that turn into new and highly profitable revenue streams. The company has an innate understanding of how to cause creative destruction.

Is there a weakness? Well, what comes out for me is Google Inc. (NASDAQ:GOOG)’s lack of aggression, in both marketing and product design terms, compared to a company like Apple. But these companies have completely different approaches to product development: if Google Inc. (NASDAQ:GOOG) is the scattergun, Apple is the laser. It will be fascinating to see which of these companies is the most successful in the future.

But if you consider an investment in Google Inc. (NASDAQ:GOOG) as an investment in the Internet (in all its multifarious forms), I, for one, wouldn’t bet against it.

The article What’s Next for Google? originally appeared on Fool.com.

Prabhat Sakya owns shares of Apple. The Motley Fool recommends Apple and Google. The Motley Fool owns shares of Apple, Google, and Microsoft.

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

blog comments powered by Disqus
Insider Monkey Headlines
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months. Our beta is only 1.2 (don't click this link if beating the market isn't important to you).

Lists

Rito Pls Buff: The 10 Least Played Champions in LoL Season 4

10 Covers of Popular Songs that are Better than the Originals

Must See TV: The 9 Most Anticipated Shows of 2015

The 15 Biggest Box Office Bombs of All Time

10 Things The World Can’t Stand About Americans

Picture Perfect: The 6 Smartphones with the Best Cameras

The 10 Best Countries To Work In the World

A Profitable Day At The Track: 5 Tips For Betting On Horses

Tearing You Apart: 6 Bad Habits That Ruin Relationships

Learning on the Job: The 6 Biggest Mistakes Parents Make

Shopaholics Rejoice: The 12 Biggest Malls in the World

Fright Night: 10 Horror Movies Based on True Stories

Mach Mania: The 10 Fastest Jets in the World

Military Heavyweights: The 10 Countries with the Most Tanks

All In: The 7 Richest Poker Players in the World

Abracadabra: The 10 Best Magicians in the World

The 10 Richest Asian Countries in the World in 2014

Eyes in the Sky: 10 Things You Need to Know About Drones

Rising Stars: The 6 Best Silicon Valley Startups

Military Muscle: The 5 Most Advanced Armies in South America

All that Glitters: The 7 Most Luxurious Jewelry Brands in the World

5 Things You Didn’t Know About ISIS but Should

Empowering Your Money: The 5 Best Energy Stocks to Invest In

The 11 Best Android Apps You Can’t Get on iOS

The 10 Most Important International Conflicts in 2014

Mood Enhancers: The 20 Most Uplifting Songs of all Time

Lover Beware: The 8 Countries that Cheat the Most

Breath of Fresh Air: The 25 Countries with the Best Air Quality on the Planet

Singles Beware: The 8 Worst Mistakes Made on First Dates

Healthy and Happy: The 10 Countries with Lowest Healthcare Costs

The 6 Best Company Team Building Activities to Build Workplace Camaraderie

Ships Ahoy: The 10 Busiest Shipping Ports in the World

10 Productivity Tips to Save You Time and Help You Do More With Less

Grab a Bite: The Most Popular Fast Food Restaurants in America

Friday Night Thirst: The 10 Most Popular Cocktails in the World

The 6 Greatest Unsolved Mysteries We May Never Figure Out

7 Useless Products You Never Should’ve Bought

The 5 Reasons Why You’re Single and Miserable

The 7 Most Addictive Foods in the World We Can’t Stop Eating (Even Though We Should)

5 Amazing Places You Can Swim with Dolphins

The Top 7 Most Livable Countries In The World

The 10 Most Expensive Baseball Cards Ever Pulled From A Pack

The 5 Easiest Second Languages to Learn for English Speakers

Silver Spoon: The 6 Richest Families in the World

The 20 Countries with the Largest Prison Populations in the World

The Top 10 Richest Actors in the World

The 10 Best Airline Stocks to Invest In Before They Fly Too High

Burger Kings: The 10 Most Expensive Burgers in the World

The 10 Most Ethnically Diverse Countries in the World

The 10 Most Exclusive Credit Cards in the World

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 47.6% in its first year! Wondering How?

Download a complete edition of our newsletter for free!