Well Played, Amazon.com, Inc. (AMZN). Well Played.

Page 1 of 2

Like it or not, given the rapid rise of e-readers and tablets, it’s no mystery traditional paper books are rapidly falling into obsolescence.

And Amazon.com, Inc. (NASDAQ:AMZN) would know, especially considering the online retail behemoth largely made its name nearly two decades ago as the Internet’s preferred destination for college textbooks.

Now, Amazon.com, Inc. (NASDAQ:AMZN) just introduced a new twist to hasten consumers’ pending mass migration to e-books, aptly dubbed “Kindle MatchBook.”

Image source: Amazon.

Hang on to the old, and bring in the new?
So how’s it work?

In short, if you’ve ever purchased a print book from Amazon.com, Inc. (NASDAQ:AMZN) – even if that purchase was made when Amazon’s online bookstore was launched in 1995 — and if your book’s publisher has enrolled the title in the Kindle MatchBook program, you’ll be eligible to purchase the electronic version of your book from Amazon’s Kindle store for prices ranging from $2.99, $1.99, $0.99, or free.

Amazon.com, Inc. (NASDAQ:AMZN)To start, Amazon.com, Inc. (NASDAQ:AMZN) says there will be more than 10,000 e-books available when Kindle MatchBook officially launches in October, including books from Ray Bradbury, Michael Crichton, Blake Crouch, James Rollins, Jodi Picoult, Neil Gaiman, Marcus Sakey, Wally Lamb, Jo Nesbo, Neal Stephenson, and J.A. Jance.

What’s more, Kindle MatchBook will include all print titles already published through Kindle Direct Publishing, and Amazon.com, Inc. (NASDAQ:AMZN) promises there will be plenty of additional books available down the road.

Here’s why this is a win-win
As Amazon.com, Inc. (NASDAQ:AMZN)’s press release also points out, customers have long requested the bundling of paper and electronic texts.

After all, many readers simply aren’t ready to give up their beloved physical copies of their favorite books, but you must admit it’s typically more convenient to bring along a digital copy on your Kindle for traveling purposes.

Then again, this also raises the question of whether Kindle MatchBook might potentially cannibalize duplicate sales that publishers and authors might have otherwise enjoyed. However, Amazon.com, Inc. (NASDAQ:AMZN) already headed that objection off with a quote from best-selling author Marcus Sakey, who said, “It’s ridiculous to ask readers to pay full retail twice for the same book.”

Besides, this program may also be able to spur many complacent consumers into buying additional electronic copies of books, pulling in new purchases they otherwise wouldn’t have considered.

What’s in it for them?
Of course, while this fulfills an oft-requested consumer want and provides a potentially significant additional revenue stream for existing publishers and authors, the folks at Amazon.com, Inc. (NASDAQ:AMZN) aren’t doing this entirely out of the good of their hearts, either.

Remember, a few weeks ago, competing bookseller Barnes & Noble, Inc. (NYSE:BKS)  said its traditional retail business revenue not only fell 9.9%, but its digital content sales also fell a dismal 15.8% year-over-year in Q2.

Meanwhile, Amazon.com, Inc. (NASDAQ:AMZN) last quarter boasted total sales growth of 22%, a performance largely driven by digital products, which represented the 10 top selling items across all of Amazon.com during the quarter. Kindle MatchBook, then, should effectively serve to run up the score and accelerate the migration away from Barnes & Noble, Inc. (NYSE:BKS)’s digital and core bricks-and-mortar operations, and toward Amazon’s already-impressive digital segment.

Page 1 of 2
blog comments powered by Disqus
Insider Monkey Headlines
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months Click to see monthly returns in table format!

Lists

The 10 Countries with the Highest Suicide Rates

The 10 Most Technologically Advanced Countries in the World

The 10 Safest Countries in the World to Live in Peace

The 10 Top Selling Smartphones in the World 2014

The 12 Biggest Shopping Centers in the World

The 10 Friendliest Countries in the World

Qihoo 360 Technology Co Ltd (QIHU), Actavis plc (ACT), Yahoo! Inc. (YHOO) Among 20 Long Ideas from Sohn Canada

The 10 Laziest Countries in the World

The 10 Most Polluted Countries in the World

The 10 Most Dangerous Cities in America 2014

The Top 10 Gold Producing Countries in the World

The 10 Tallest Buildings in the World

The 10 Richest Stand Up Comedians in the World

The 10 Fattest Countries in the World

The 5 Best Summer Jobs for Teens

The 10 Most Religious Countries in the World Keeping the Faith

The 10 Most Educated Countries in the World

The 10 Most Popular Cell Phones in the World

The 10 Drunkest Countries in the World

The 10 Most Expensive Private Schools in the World

The 10 Smallest Countries in the World

Walking Dead Season 5 Spoilers You’ll Wish You Didn’t Know

The 10 Poorest Countries in the World

The 10 Greenest Countries in the World

The Top 10 Countries with the Highest Population in the World

The 10 Most Visited Countries in the World

The Top 10 Star Wars Characters in the Iconic Series

The 10 Most Expensive Android Phones in the World

5 Reasons Why The Illuminati Is Real and a Threat to Society

The 6 Scariest Halloween Costumes Ever Screamed At

The 4 Biggest Hedge Fund Managers in the World Today

The 15 Most Densely Populated Countries in the World

The 10 Biggest Tea Drinking Countries in the World

Top 6 Ways to Improve Your Checkout Process and Close Sales

The 5 Most Profitable Online Businesses You Can Start Today

The 20 Most Profitable Hospitals in the US

The 5 Most Profitable Home Businesses to Start

The 7 Teams that Will Win the Stanley Cup in 2015

The Top 10 Most Expensive Digital Cameras to Snap Stunning Shots With

The 10 Highest Quality Fast Food Restaurants In America Today

The 8 Best Halloween Decorating Ideas to Spook Up Your House

10 Marvel Women that Should Get a Movie Right Now

The 20 Best Remixes of Popular Songs that Will Make You Forget the Originals

7 Most Expensive Cities in the World

5 Least Expensive Cities in the World

10 Celebrities Who Believe In Scientology

10 High Margin Food Products to Build a Business Around

The 10 Most Expensive Clothing Stores in the United States to Get Decked Out At

The 5 Biggest Kickstarter Scams That Swindled Backers’ Donations

The 10 Most Expensive Boarding Schools In the World

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 47.6% in its first year! Wondering How?

Download a complete edition of our newsletter for free!