Well Played, Amazon.com, Inc. (AMZN). Well Played.

Page 2 of 2

Though Amazon.com, Inc. (NASDAQ:AMZN)’s press release didn’t specifically outline royalty rates for traditional publishers who’ve opted to use Kindle MatchBook, we do know writers who’ve opted to use Kindle Direct Publishing already earn royalties of either 35% or 70% of each book’s total sales price (depending on whether the book is made available to borrow through the Kindle Select program).

And, according to the MatchBook FAQ page, those royalty rates will carry over to any sales made through the Kindle MatchBook platform.

When all is said and done, then, Amazon.com, Inc. (NASDAQ:AMZN) gets to pocket the remainder of that revenue from it’s already low overhead medium, further boosting its high-margin digital sales.

Well played, Amazon. Well played.

The article Amazon’s “Kindle MatchBook” Will Accelerate E-Book Adoption originally appeared on Fool.com.

Fool contributor Steve Symington has no position in any stocks mentioned. The Motley Fool recommends and owns shares of Amazon.com. 

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

Page 2 of 2