Fortunately, Hawaiian Holdings, Inc. (NASDAQ:HA)’s future prospects appear to be improving. While the yen remains depressed compared to the dollar, Hawaiian has taken actions to mitigate this headwind. More importantly, competition on routes between the U.S. West Coast and Hawaii is on pace to decrease over the next several months. This should improve pricing power for Hawaiian, Alaska Air Group, Inc. (NYSE:ALK), and United Continental Holdings Inc (NYSE:UAL), the three largest competitors in the West Coast-Hawaii market. Furthermore, Hawaiian has been consistently reducing its non-fuel costs, and jet fuel prices have been decreasing recently. The combination of lower costs and stabilizing unit revenue should allow Hawaiian to return to earnings growth by Q3 at the latest. With shares trading for just over six times expected 2013 earnings, this makes Hawaiian a strong investment candidate today.
Course correction in Japan
Hawaiian Holdings, Inc. (NASDAQ:HA) entered the Japanese market in November 2010 with service between Tokyo and Honolulu, and has rapidly expanded in the ensuing two and a half years. Today, the carrier flies daily from Honolulu to Tokyo, Osaka, and Fukuoka, and three times a week to Sapporo. One of the primary points in favor of expanding in Japan was the strong yen, which made Hawaiian vacations more affordable for Japanese tourists while giving Hawaiian an outsized cost advantage vis-a-vis Japanese airlines. However, in the past year the yen has declined by more than 20% versus the dollar. This sharp change in exchange rates is making it difficult to reliably turn a profit on those routes.
However, the company is taking action to mitigate these headwinds. First, Hawaiian instituted a currency hedging program to create better clarity on exchange rates going forward. Second, beginning next month, the aircraft serving Sapporo will also stop in Sendai to pick up passengers, which will help Hawaiian fill those seats more effectively. Lastly, Hawaiian is improving its distribution in Japan, which is still a relatively new market. This may help stimulate demand while building brand awareness.
While Hawaiian Holdings, Inc. (NASDAQ:HA) is suffering due to external factors in the Japanese market, its competitors have higher cost structures and are suffering more. On a recent conference call, Delta Air Lines, Inc. (NYSE:DAL) executives highlighted weak sales from Japan to “beach markets” like Hawaii as a significant headwind, and mentioned that they are considering cutting capacity there. Delta Air Lines, Inc. (NYSE:DAL) competes directly with Hawaiian Holdings, Inc. (NASDAQ:HA) on routes from Fukuoka and Osaka to Honolulu, and so any capacity reductions would have a clear benefit for Hawaiian’s unit revenues going forward.
Saturation of the U.S. market
Hawaiian is also facing an overcapacity situation on routes between the U.S. and Hawaii, but here the industry has already planned capacity cuts for the next several months. On Hawaiian’s recent conference call, CEO Mark Dunkerley observed that industry capacity increased 13% year over year in Q3 and Q4 of 2012, and 11% last quarter. This growth led to excess capacity, making it harder for Hawaiian to fill its planes at reasonable prices. On the other hand, based on published schedules, industry capacity will grow just 5% in the current quarter, before decreasing by 2% in Q3 and by 6% in Q4.
