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Twitter Inc (TWTR)’s Flying High On Payment Upgrades

Twitter Inc (NYSE:TWTR) has spread its wings and is ready for the take-off. Its stock gained almost 6.5% altitude throughout the last 5 days and is not halting at the $51.5 value long if it will continue growing at the same pace for the rest of the day. Twitter Inc (NYSE:TWTR) has added a couple of new features  to its social platform to monetize its services more efficiently, however Bloomberg analysts say that it’s not much in terms of technical improvement, rather a way to show-off.

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“If you wanted to show your status, you bought a Lamborghini or wrote a check in return for getting your name on a building. Soon, you may only have to tweet to reap the rewards of conspicuous consumption,” Kirsten Salyer Columnist at Bloomberg View was cited as saying.

This comes on the back of the news that Groupe BPCE, a leading French bank, adapted Twitter Inc (NYSE:TWTR)’s API to allow its customers perform money transfers to each other without having the need to know the credentials of the receiver. The tech company saw this as an opportunity to dig deeper into the payments business, stepping on Apple Inc. (NASDAQ:AAPL)’s and Facebook Inc(NASDAQ:FB)’s tracks.

This new form of transactions, in particular mobile money transfers, is seen as a new form of advertising for the large financial institutions. It also allows social platforms to grow new services out of their core bundle. Twitter Inc (NYSE:TWTR)’s future relies heavily on its ability to bring profits to investors as the company’s user base growth has slowed down dramatically, compared to Facebook Inc(NASDAQ:FB)’s progress. We still have to see how the Audio Card fares at launch and also how Buy Now can change the way people socialize through  Twitter Inc (NYSE:TWTR) to understand where the company’s heading from here and how long can it last.

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