Three Can’t Miss Quotes From Apple Inc. (AAPL)’s Earnings Report

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Apple has already taken steps in this area through ‘iOS in Car’ which is expected to be released in the fall. The application will provide enhanced integration between your phone and your vehicle. Through the program’s hand-free controls the driver can access maps, get directions, and control music while displaying content on the navigation screen of the car.

Other tech players are entering the space as well. In June BlackBerry Ltd (NASDAQ:BBRY) unveiled the QNX enabled Bentley Continental GT as well as a recently modified Jeep Wrangler Sahara. The system is designed to handle everything from monitoring an automobile’s diagnostics, playing movies and music to presenting emails and text messages through the dashboard. QNX is already installed in 30 million vehicles worldwide.

So my question is, has Apple already won this battle? iOS will be rolled out by a number of manufacturers by 2014 including Honda Motor Co Ltd (ADR) (NYSE:HMC), Acura, Mercedes-Benz, Nissan, Infiniti, Ferrari, Chevrolet, Hyundai, Kia, Volvo, Opel, and Jaguar.

If I were a manufacturer, who would I rather partner with? BlackBerry, which has a shaky future in mobile phones? Or Apple, who is a proven winner?

Foolish bottom line

Apple’s third quarter is what the market feared six months ago – the profitability of almost every segment in which the company currently operates is declining. To reignite the stock Apple needs a new drool-inducing product. It doesn’t look like we’ll get that this quarter. Maybe in the fall.

Robert Baillieul has no position in any stocks mentioned. The Motley Fool recommends Apple. The Motley Fool owns shares of Apple.

The article 3 Can’t Miss Quotes From Apple’s Earnings Report originally appeared on Fool.com and is written by Robert Baillieul.

Robert is a member of The Motley Fool Blog Network — entries represent the personal opinion of the blogger and are not formally edited.

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