This is No Sodastream International Ltd (SODA) Killer

Sodastream International Ltd (NASDAQ:SODA)It’s not just tomorrow morning’s quarterly earnings report that Sodastream International Ltd (NASDAQ:SODA) investors should keep an eye on.

A crowdfunding campaign for a new soda maker — SPRiZZi — is starting to gain traction on Kickstarter.

Just 148 backers have pledged more than $33,000 to bankroll the first wave of machines, but the new beverage platform makes no bones about taking on Sodastream International Ltd (NASDAQ:SODA).

“Comparing the Drink Machine by SPRiZZi to the SodaStream would be like comparing the rotary phone to the iPhone,” reads the website.

Yes, Sodastream International Ltd (NASDAQ:SODA) just got called a rotary phone. It goes on to bash SodaStream several times.

SPRiZZi bills itself as the first in-home beverage dispenser that mixes, carbonates, and chills drinks. It’s probably a closer kissing cousin to Green Mountain Coffee Roasters Inc. (NASDAQ:GMCR) in that it has a water reservoir, alters the temperature of the water, and pours out single servings of a flavored product.

Yes, it looks and sounds neat. A big problem will be price. Kickstarter backers can get a machine for as little as $197, but the machine plans to retail for $399. Sodastream International Ltd (NASDAQ:SODA) systems can be had for less than $100.

Another problem is investing in an unproven platform. When someone buys a Sodastream International Ltd (NASDAQ:SODA) maker — or a Green Mountain Coffee Roasters Inc. (NASDAQ:GMCR) Keurig machine — they know that flavor refills will be plentiful. Can the same be said about SPRiZZi, especially if sales don’t take off?

SodaStream bears pointed to Primo Water Corporation (NASDAQ:PRMW)‘s FlavorStation as a potential Sodastream International Ltd (NASDAQ:SODA) slayer two years ago. The bottled water distributor had plenty of retail connections for its flagship H2O but it only managed to get one major retailer — a home-improvement superstore chain, at that — to sell FlavorStation carbonators and flavors.

Early adopters may try anything, but mainstream beverage drinkers will wait until a platform is proven, cheaper, and readily available.

It’s still a development worth watching as the first SPRiZZi systems are expected to ship in August. After the success of the Pebble smart watch on Kickstarter, one can’t disregard all potential start-up threats. However, it will take more than an army of 148 iPhone sippers to wash away the globally popular rotary phone of carbonated beverages.

The article This is No SodaStream Killer originally appeared on Fool.com and is written by Rick Munarriz.

Longtime Fool contributor Rick Munarriz owns shares of Green Mountain Coffee Roasters and SodaStream. The Motley Fool recommends Green Mountain Coffee Roasters. It recommends and owns shares of SodaStream.

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

Comments
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months. Our beta is only 1.2 (don't click this link if beating the market isn't important to you).

Lists

The 10 Largest Pharmaceutical Companies In the World

The 10 Most Expensive Android Apps

The 9 Most Expensive Designer Bags in the World

The 7 Most Expensive Real Estate in the World

The 10 Most Expensive eBay Items Ever Sold

The 10 Most Expensive iPhone Apps

The 9 Most Expensive Designer Shoes in the World

The 10 Most Expensive Cigarette Brands

The 10 Most Expensive Law Schools in the US

The 10 Best Wall Street Movies

The 10 Most Expensive Golf Clubs Ever Sold

The 10 Most Expensive Golf Memberships

The 10 Best Disney Characters Ever Created

The 8 Best Foods for Gaining Weight

The 10 Most Expensive Colleges in the World

The 7 Most Memorable Ad Campaigns of All Time

The 7 Most Expensive High Schools in the World

The 10 Electric Vehicles with the Longest Range

The 10 Cities with the Worst Drivers in the World

The 10 Most Expensive Dresses Ever Created

10 Islands to Visit Before You Die

10 Famous Celebrities Who Needed Rehab

The 15 Countries with the Largest Oil Reserves

The 10 Most Overused Excuses in the World

The 5 Best iOS Apps You Can’t Get on Android

5 Companies Damaged By Social Media Blunders

The 10 Most Legendary Blues Songs

The 10 Most Lawless Places in the World

4 Reasons China is a Threat to the US

The 17 Most Sugary Drinks in the World

The 10 Most Ruthless Rulers in History

The 10 Greatest Generals in History

Top 8 Travel Destinations for 2015

The 10 Safest Dog Breeds for Children

The 10 Most Stolen Vehicles in the US

The 7 Most Expensive Celebrity Weddings

The 10 Best LoL Teams in the World

Top 10 Worst Marketing Campaigns Ever Produced

Top 5 Diets that Help You Lose Weight

The 10 Best Ways to Stay Awake

7 Artists That Switched Musical Genres

The 10 Most Expensive Cities to Live in New Jersey

The 10 Best High Schools in New York

The 10 Countries With the Least Gender Inequality

The 6 Biggest Musician-Manager Feuds

The 10 Countries with the Cheapest Gas Prices

The 7 Most Theatrical Bands of All Time

The 8 Worst Band Breakups of All Time

The 10 Most Important South American Leaders

The 7 Most Successful Casting Show Winners

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 47.6% in its first year! Wondering How?

Download a complete edition of our newsletter for free!