The Coca-Cola Company (KO): Making Soda a Treat to Reduce Obesity

Obesity has become a big issue in the last two decades particularly in the U.S. and soft drinks represent a major contributor to it. It seems that big soda companies like The Coca-Cola Company (NYSE:KO) are having a change of heart in the way they perceive their business, at least for starters, they have started acknowledging the fact that sodas make people obese and are taking baby steps into preventing people from drinking an excess amount of it. The Coca-Cola Company (NYSE:KO) recently came up with smaller sizes for its soft drinks, in order to reduce the amount of soda that people consume.

The Coca-Cola Company

Claire Suddath, Correspondent, Bloomberg Businessweek discussed The Coca-Cola Company (NYSE:KO)’s new obesity campaign on Bloomberg.

“They basically have said that they recognize the fact that they have sold them in sizes that are way too large for people just huge and huge and huge. And so they are starting to sell them in smaller sizes now. You know, they introduced those little mini cans a few years ago and they are really pushing the glass bottles which have seen excellent growth,” Suddath said.

Suddath mentioned that the problem for The Coca-Cola Company (NYSE:KO) is that it’s selling the larger sizes despite introducing the smaller sized containers and the company is not going to stop producing the large sized soda bottles as they make up 75% of the business of The Coca-Cola Company (NYSE:KO). Suddath also said that in her meetings with The Coca-Cola Company (NYSE:KO)’s senior executives, they have accepted the mistake that The Coca-Cola Company (NYSE:KO) contributed to the obesity problem in the U.S. and that they are ready to move on from it by making amends.

“Around the world they are doing pretty well, but in the U.S. their new tactic is the smaller sizes will cost a bit more per ounce, so, their hope is that if more people drink it, but just in the smaller sizes they will be able to make more money,” Suddath added.

Disclosure: None

blog comments powered by Disqus
Insider Monkey Headlines
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months Click to see monthly returns in table format!

Lists

6 Movies That You Should Watch to Better Understand The Cold War

Top 15 Best Paying Jobs for Women in 2014

Top 6 Things Rich People Do Differently Every Day

5 Retirement Mistakes To Avoid (and Einstein’s Famous Quote)

11 Smartest People in the World

6 Films About the Financial World You Need To Watch (While “The Wolf” is Not Around)

Warren Buffett and Billionaires Are Crazy About These 7 Stocks

The Top 10 States With Fastest Internet Speeds

10 Best Places to Visit in USA in August

Top 10 Cities to Visit Before You Die

Top 10 Genetically Modified Food In the US

15 Highest Grossing Movies Opening Weekend

5 Best Poker Books For Beginners

10 Strategies Hedge Funds Use to Make Huge Returns

Top 10 Fast Food Franchises to Buy

10 Best Places to Visit in Canada

Best Summer Jobs for Teachers

10 Youngest Hedge Fund Billionaires

Top 10 One Hit Wonders of the 90s

Fastest Growing Cities In America

Top 10 U.S. Cities for Freelancers

Top 9 Most Popular Free iPhone Apps

Top 10 Least Expensive Private Business Schools in the US

Top 15 Most Expensive Countries in the World – 2014

Top 6 Tax Scams and How to Protect Yourself

Top Businesses to Invest In

Top 5 Things You Might Be Doing Wrong With Your Business

Top 5 Strategic Technology Trends in 2014

Top Rags to Riches Stories

Parenting Behavior That Promotes Future Leaders

Top 5 Mistakes Made by Small Businesses

Top 5 Most Common and Potentially Devastating Financial Blunders

Top 5 Highest Paying Jobs for Web Designers

Top 6 Most Respected Professions that Also Pay Well

Top 5 Pitfalls Investors Should Avoid

Top 6 Lawyers and Policy Makers Under 30

Top 6 New Year’s Resolutions for Entrepreneurs

Top 7 Locations to Check in on Facebook

Top 5 Mistakes made by Rookie eBay Sellers

Top 7 eBook Publishers in 2013

Top 6 Health Industry Trends in 2014

5 Lessons for Entrepreneurs from Seth Godin

Top 5 Success Tips from Jordan Belfort – the Wolf of Wall Street

Best Master’s in Finance Degree Programs

Top 6 Earning Celebrities Over 50

The most expensive sports to play

Top 7 Earning Celebrities Under 25

Best 7 Online Courses to Take: Free Finance MOOCs

Top 6 Bad Habits that Promote Failure

20 Most Valuable Soccer Teams in the World in 2013

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 47.6% in its first year! Wondering How?

Download a complete edition of our newsletter for free!