Target Corporation (TGT): How Costco Wholesale Corporation (COST) Keeps an Eye on Competitors

Byrnes: Right. How much of it is, “Oh, they’re actually doing this pretty well,” versus, “Oh, they could do this so much better. They’re doing this all wrong”? Is it 50/50?

Sinegal: You know, we have to guard against that. It’s very easy to take the attitude, “Oh, we’re great. We can do anything, and the competition’s not close to us.” That’s not the attitude you want to have. You want to look at the competition that they’re out to get you.

As I’ve often said, you’re not paranoid if they’re really out to get you. We have the attitude that every single competitor out there is trying to kick our brains in, and we’re trying to do likewise.

The article How Costco Keeps an Eye on Competitors originally appeared on Fool.com and is written by Brendan Byrnes.

Brendan Byrnes has no position in any stocks mentioned. The Motley Fool recommends and owns shares of Costco Wholesale (NASDAQ:COST).

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