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Starbucks Corporation (SBUX) Opens Its First Reserve Roastery And Cafe In Seattle For Making Specialty Coffee

When a word ‘Coffee’ is said,, where everyone does turn to in United States? Starbucks Corporation (NASDAQ:SBUX). Starbucks has kept a lot of people in its grip with a variety of coffee products to sting the taste buds of millions of coffee lovers. Starbucks Corporation (NASDAQ:SBUX) has opened its first Reserve Roastery and Café in Seattle and Bloomberg’s Venessa Wong reported the details about this flagship Seattle store in Bloomberg TV.


Seattle is one of the top coffee consuming states in US. Wong reported that Roastery Café, where bean gets roasted right in front of the customers has become a part of Starbucks Corporation (NASDAQ:SBUX) in Seattle. She said that a single cup of roastered coffee costs around $5 and much like in Winery and Brewery, the customers can select from a wide variety of beans in the shop.

Wong mentioned that Starbucks Corporation (NASDAQ:SBUX) has become an every commodity for many Americans and it strives hard to satisfy consumers elevated tastes.

“Sophistication of the customer is going to continue to change. We want to make sure we are keeping up with that change and leading it,” Craig Russel, Executive VP of Global Coffee, Starbucks said.

Wong reported that Starbucks Corporation (NASDAQ:SBUX) is opening its first Reserve Roastery and Café in Seattle’s Capitol Hill neighborhood. She said that the beans roasted in Seattle will serve more than 100 high-end café’s around the world that only brews rare specialty coffee.

Wong said that Starbucks Corporation (NASDAQ:SBUX)’s new high end café explains the origin of beans and lets its customer select the brewing method and make a custom beverage order. She mentioned that the reserved coffee is a part of Starbucks Corporation (NASDAQ:SBUX)’s grand plan to strengthen its position as go to destination for specialty coffee in US.

This new move from Starbucks Corporation (NASDAQ:SBUX) might impact the local and small coffee roasters around the country. Wong said that Starbucks Corporation (NASDAQ:SBUX) is just experimenting with the reserve coffee and if that does not work they already have a lot of consumers in hand to fall back to.

Disclosure: None

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