Apple Inc. (NASDAQ:AAPL) continues to affirm its support in the war against Aids after initiating a campaign in Australia where it changed the color of its logo to red to the amazement of onlookers. Australia is not the only store that will experience the changes according to Mashable as similar transformations are to be experienced in key cities of Japan, Hong Kong and China as well as the United States.
The 24-hour campaign is geared towards raising awareness about HIV and Aids pandemic across the globe an initiative that has been ongoing for the past two years. Apple Inc. (NASDAQ:AAPL) is already running a campaign in which it is selling 24 apps with exclusive Red content with all the proceeds going directly to The Global Fund, which is spearheading the fight against aids.
Apple will also donate a percentage of its retail as well as online sales for Cyber Monday as the fight against HIV and Aids gains momentum. During the Black Friday sales event, the Cupertino-based company, offered gift cards that included the purchase of products for 24 hours as part of the HIV and Aids awareness campaign.
CEO, Tim Cook, has already affirmed through statement that the gift of life is the most important to anyone regardless of status. Up to date, Apple has donated about $75 million to the RED campaign which was started in 2006 by Bono and Bobby. Apple Inc. (NASDAQ:AAPL) isn’t just in the fight against AIDS but setting an example that it hopes other companies would follow in combating the spread of the HIV virus.
Aids has already killed approximately 39 million people all over the world to date with approximately 35 million people living with the virus. The RED campaign has also attracted the likes of Nike Inc. (NYSE:NKE), Starbucks Corporation (NASDAQ:SBUX) and The Coca-Cola Co (NYSE:KO). Apple will also offer up to two dozen apps including FIFA 14, Angry Bird, and Clash of Clans among many more as part of the RED campaign
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