Starbucks Corporation (SBUX), Dunkin Brands Group Inc (DNKN): Which Coffee Chain Gets Top Marks in Customer Satisfaction?

Page 1 of 2

Gone are the days when you could walk into a diner, get your $0.50 cup of “coffee,” and calmly read the paper while some waitress asked, “Anything else?” every 10 minutes. In today’s coffee marketplace, $5 coffee comes and goes like the sun on a cloudy day, and we demand quick service to get us running out the door. This month’s customer satisfaction scores from the American Customer Satisfaction Index included limited-service restaurants Starbucks Corporation (NASDAQ:SBUX), Dunkin Brands Group Inc (NASDAQ:DNKN)’s Dunkin Donuts, and McDonald’s Corporation (NYSE:MCD) — no one came out looking like the clear winner.

Starbucks Corporation (NASDAQ:SBUX)

The top two spots
In the whole limited-service division, Subway comes in at the top spot with a score of 83. The overall average for the sector was 80, and both Dunkin Brands Group Inc (NASDAQ:DNKN) and Starbucks Corporation (NASDAQ:SBUX) hit that average. Dunkin Brands Group Inc (NASDAQ:DNKN) won out in cost — which was no real surprise — while Starbucks Corporation (NASDAQ:SBUX) won the quality fight. The move to 80 was good news for Starbucks Corporation (NASDAQ:SBUX), which had fallen behind in 2012, when it dropped down to 76 — four points below the sector average.

Dunkin Brands Group Inc (NASDAQ:DNKN) had a smaller move, rising one point over last year’s position. In 2012, price seems to have trumped quality, and in its first year of ranking, Dunkin Brands Group Inc (NASDAQ:DNKN) had the edge on Starbucks Corporation (NASDAQ:SBUX). Now Starbucks Corporation (NASDAQ:SBUX) has taken its cost issues to heart, and apparently made a move to improve the perception of its quality to make up for that extra cost. Regardless of which brand you pull for, both are better off than…

McDonald’s comes in dead last
The burger clown didn’t beat out any of its main competitors and fell in overall last place of named companies this year. In fact, looking back at rankings since 1994, no one has ever been ranked lower than McDonald’s Corporation (NYSE:MCD).

In terms of future growth, that’s a bad place to be. As the company’s brand continues to erode, it’s going to lose market share to competitors like Dunkin Brands Group Inc (NASDAQ:DNKN) and Starbucks — not to mention Burger King Holdings, Inc. (NYSE:BKC) and The Wendy’s Co (NASDAQ:WEN). That said, however, McDonald’s also did better than it’s ever done, scoring a 73 this year. As the report points out, “A decade ago, McDonald’s was stuck in the low 60s.”

Page 1 of 2
blog comments powered by Disqus
Insider Monkey Headlines
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months Click to see monthly returns in table format!

Lists

The 10 Most Expensive Boarding Schools In the World

50 Crazy Facts About Japan You Won’t Believe

Top 10 Least Expensive Hybrid Cars to Save the Planet With

The 10 Biggest ‘Gate’ Controversies in History

The 10 States with the Highest Nursing Shortages Leaving Their Hospitals Depleted

The 10 Best Value Investment Blogs that Every Investor Must Read

The 6 Cheapest Boarding Schools in Europe 2015

The 5 Most Expensive Cars To Insure in the World

The 10 Most Common Genetically Modified Foods

10 Self-Made Billionaires Who Came From Nothing

The 10 Most Expensive Cities to Live in North America

The 13 Most Expensive Headphones in the World to Represent

The Top 20 Wealthiest Soccer Teams in 2014

4 BuzzWorthy Cannabis Stocks And Some Smoking Derivative Plays

The 10 Healthiest Fast Food Chains in America to Dine At

The 5 Most Expensive Cat Food Brands You Can Spoil Your Kitty With

The 6 Best eCommerce Platforms for Small Businesses

The 10 Worst Mistakes an Entrepreneur Can Make

The 5 Most OP Characters in League of Legends to Carry Games and Crush Foes With

The 5 Best Foods to Eat Before Running that Will Help You Pound the Pavement

10 Glaring Plot Holes in The Walking Dead that a Zombie-Filled Bus Could Drive Through

The 5 Biggest Celebrity Stoners Who Love Their Reefer

The 10 Most Overrated Movies Of All Time by Out-of-Touch Critics

Top 6 Least Expensive Cruise Destinations For 2015 that Will Take You to Paradise

10 States with Lowest Substance Abuse Rates in America

The 14 Most Watched TV Finales Ever

The 10 Best Selling Role Playing Games of All Time for PC

10 Most Influential Papers In Economics

Top 8 Biggest Charities in the US

10 Worst Celebrity Career Moves Ever

Top 10 Best Paid Tennis Stars in the World

10 Cities with High Demand for Nurses

6 of the Worst Greeting Card Messages Ever Crafted

How to Make Money in ArcheAge and Build Your Empire

10 Foods To Eat To Lower Cholesterol Levels

The 10 Most Hated Television Characters of All Time

The 30 Worst Halloween Costume Ideas Ever Brought to Horrible Life

10 Vocational Skills in Demand Today with Jobs Waiting to be Filled

10 Best Places to Visit in Central and South America

The 10 Greatest Empires in History Which Nearly Conquered the World

The 6 Cheapest Boarding Schools In America 2015

5 Clear Reasons LoL is Better than DotA, Continues to Rule MOBAs

The Only 9 Teams with a Chance to Win the Super Bowl

The 15 Most Common Phobias in America that Induce Fits of Panic

Top 6 Least Expensive Tourist Destinations in 2014

Jim Goetz, Peter Fenton, Jim Breyer: Top 6 Venture Investors for 2014

Top 15 Billionaires in 2014

5 Pitfalls To Avoid When Buying a Franchise

Top 20 Medical Schools in the US – 2014 Rankings

4 Business Strategies that Turned Jamie Oliver into the World’s Richest Chef

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 47.6% in its first year! Wondering How?

Download a complete edition of our newsletter for free!