McDonald’s problem is that it’s still lagging so far behind its peers. If it wants to make something more of its coffee offering, then it has to best Dunkin’, at least. The two companies offer similar product ranges at similar prices, and if customers continue to favor Dunkin’, the McCafe boat is simply going to sink.
For now, Starbucks and Dunkin’ are the clear winners, and happy customers make happy investors. Keep an eye on McDonald’s, though, as the chain has to get the idea at some point. Unfortunately, that some point isn’t now.
McDonald’s turned in a dismal year for investors in 2012, underperforming the broader market by 25%. Looking ahead, can the Golden Arches reclaim its throne atop the restaurant industry, or will this unsettling trend continue?
The article Which Coffee Chain Gets Top Marks in Customer Satisfaction? originally appeared on Fool.com.
Fool contributor Andrew Marder has no position in any stocks mentioned. The Motley Fool recommends Burger King Worldwide, McDonald’s, and Starbucks. The Motley Fool owns shares of McDonald’s and Starbucks.
Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.