Social News: Facebook Inc (FB) Pays Bug Hunters, LinkedIn Corp (LNKD) Mobile Job Application, Yelp Inc (YELP) Attracts More Visitors

Editor’s Note: Related tickers: Facebook Inc (NASDAQ:FB), LinkedIn Corp (NYSE:LNKD), Yelp Inc (NYSE:YELP)

Facebook pays bug hunters $1 million; India second biggest recipient (Economic Times)
Facebook Inc (NASDAQ:FB)Social networking giant Facebook Inc (NASDAQ:FB) said it has paid over USD 1 million in the past two years to security researchers who report bugs on its website, with India second among recipients by country. India, which has over 78 million Facebook users, is also second on the list of countries with the fastest-growing number of recipients of its Bug Bounty programme. A bug is an error or defect in software or hardware that causes a programme to malfunction. It often occurs due to conflicts in software when applications try to run in tandem.

Credit: Facebook Inc (NASDAQ:FB)

LinkedIn lets users apply for jobs on mobile, no resume required (CNET)
Professional social network LinkedIn Corp (NYSE:LNKD) is alleviating some of the headache around the job application process by letting its English-speaking members submit applications from their smartphones without the hassle of attaching a formal resume. The company said Monday that its job-seeking members on iOS and Android will find a new “Apply” button in the latest version of the LinkedIn application. People who choose the mobile option will be guided through a short process that prompts them to review and update their professional social-networking profile. LinkedIn Corp (NYSE:LNKD) will then deliver the pseudo application, with the profile standing in for a more traditional resume, to the employer in question.

Yelp narrows 2Q loss, raises sales view for year (Las Vegas Sun)
Yelp Inc (NYSE:YELP) narrowed its second-quarter loss as it attracted more reviews and visitors, and website raised its sales forecast for the year Wednesday. The quarter’s loss was smaller and revenue growth was bigger than analysts had expected. Yelp shares gained more than 5 percent in after-hours trading. Yelp Inc (NYSE:YELP) is getting clicks, helping it increase its ad sales. It drew 108 million unique visitors per month in the second quarter, a 38 percent increase from a year earlier. It’s also adding content, with 42.5 million total reviews, up 41 percent from a year ago.

Social Climbers: Facebook, LinkedIn, Yelp (CNBC)

Facebook names first CMO: Will he have tech spend? (ZDNet)
Facebook Inc (NASDAQ:FB) has hired its first chief marketing officer, Gary Briggs, a Google veteran. Briggs led Motorola Mobility’s marketing efforts for Google and before that gig marketed Chrome, Google+ and the search giant’s overall brand. The hiring of Briggs, detailed in AdAge, recasts the marketing function at Facebook Inc (NASDAQ:FB). AdAge noted that Briggs will lead branding and marketing efforts for users, developers and potential customers as well as lead product, platform and brand marketing, events, communication and content.

Company Accuses LinkedIn Of ‘Extreme Sexism’ After It Pulled An Ad Featuring a Beautiful Argentinian Engineer (Business Insider)
Toptal, a small developer networking platform, is accusing LinkedIn Corp (NYSE:LNKD) of perpetuating “extreme sexism within the tech community.” Why? The tech giant started rejecting Toptal’s ads for female engineers because “many LinkedIn members complained about the women images [it was] using.” Toptal was told that if it planned to continue advertising on the site, it would have to kick the image of dark-haired, Argentinian web developer Florencia Antara to the curb in place of what LinkedIn Corp (NYSE:LNKD) described in an email as, “different images, related to the product.”

Investors May Yet Cry For Yelp (Wall Street Journal)
Will slow and steady win the local race? That is Yelp Inc (NYSE:YELP)’s approach and, in some respects, it is paying off. But investors focused on solid financial gains may be missing a more worrisome indicator: slowing mobile growth. Shares in the online provider of reviews and other information on local businesses surged 35% last week on strong quarterly results. Sizable short interest means some gains may be due to short sellers buying stock to cover bets prices would fall. In any case, Yelp’s shares now trade at a heady 11 times 2014 revenue. Some excitement is justified. The Internet destroyed the old Yellow Pages business, but people still need directories to find everything from restaurants to plumbers. If Yelp Inc (NYSE:YELP) can help fill the local-information void in the online age, the payoff will be handsome.