If the Research In Motion Ltd (NASDAQ:BBRY) BlackBerry 10 operating system is going to gain steam and compete with the likes of iOS and Android, it needs to offer many of the same apps.
Unfortunately for BlackBerry, the company has not been able to gain as much traction as it would like.
There is no denying the fact that the Research In Motion Ltd (NASDAQ:BBRY) BlackBerry 10 operating system is a huge improvement over what the company has relied on in the past. Along with this, it has at least moved the company back into the conversation, giving it hope of grabbing more market share in the future.
Netflix, Inc. (NASDAQ:NFLX), however, has no plans on coming to BlackBerry 10 in the near future. This may not make sense from the outside looking in, but Netflix, Inc. (NASDAQ:NFLX) CEO reed Hastings confirmed this rumor in a recent interview with CTV:
“It’s a unique operating system you have to target, and unfortunately there’s just not enough volume for entertainment (apps). It’s a great device for getting work done but people don’t interact with it as an entertainment device the same way they do with say an iPhone or Android phone.”
As you can see, Research In Motion Ltd (NASDAQ:BBRY) is still dealing with many of the issues that have plagued the company in the past.
Like many, Hastings sees good things coming from the new operating system. Unfortunately, he believes that the platform is more for getting work done and less for entertainment.
If Research In Motion Ltd (NASDAQ:BBRY) is ever going to take back a large part of the market, it must convince consumers that this is not the case. It must convince the market that their smartphones are capable for both work and play.
Netflix, Inc. (NASDAQ:NFLX)’s Hastings went on to add the following:
“One of the biggest growth categories we have is tablet-based viewing and phone-based viewing. On a year-over-year basis it’s up quite a lot, as more and more tablets are sold and people experience the convenience and the satisfaction of it.”
With a comment like this, many are going to speculate as to whether Research In Motion Ltd (NASDAQ:BBRY) BlackBerry would consider jumping back into the table market, despite the fact that it failed in doing so once before.
If nothing else, this goes a long way in showing that BlackBerry is still facing an uphill battle. With its new operating system, however, the climb is a little less steep.