Ever wondered just how well-loved Canadian smartphone manufacturer Research In Motion Ltd (NASDAQ:BBRY) is on Wall Street? We’ll show you, along with some of its other peers operating specifically in the communications services industry. With the momentum that Research In Motion/BlackBerry shares have had lately, it’s always important to pay attention to this information.
Research In Motion Ltd (NASDAQ:BBRY), headquartered in Waterloo, Ontario, was founded by Mike Lazaridis in 1984. Mr. Lazaridis remained its co-CEO until Janurary 2012, after which the position was taken over by Thorsten Heins.
Research In Motion/BlackBerry started its business by venturing into two-way paging and e-mail services focusing mainly on corporate clients. To tap the consumer segment, the company made a few tweaks and introduced multimedia functionality, in addition to a camera in its “Pearl” series phones. Aside from the “Pearl 8100” models, Research In Motion Ltd (NASDAQ:BBRY)’s Curve and Bold series were also big hit in the marketplace.
It was only after 2007 that Research in Motion started feeling true heat from competitors. The biggest challenge was from Apple Inc. (NASDAQ:AAPL)’s iPhone and Samsung’s android based smart phone. Research In Motion saw a decline in demand for its phones which subsequently lead to drop in its market share.
In the wake of the aforementioned difficulties, Research In Motion took corrective measures, partially in the form of new marketing strategies. The company launched updated Blackberry devices, confirmed Z10 and Q10 to-date, and an operating system, Blackberry 10.
Research In Motion Ltd (NASDAQ:BBRY)’s Z10 phone received a warm response in the marketplace, with company shipping about one million phones in initial months. Research In Motion/BlackBerry also reported a profit of $ 98 million for the quarter against a loss for the same period last year.
In another move targeting to uplift it dipping sales and to attract new customers, the company appointed successful R&B Singer Alicia Keys as its Global Creative Director. Research In Motion/BlackBerry expects the move will add value to its products. Here’s a longer look at our multi-slide recap: “Research In Motion Ltd (BBRY): Can Alicia Keys Bring a ‘Grammy’ to the Company?”
While Research In Motion Ltd (NASDAQ:BBRY) is leaving no stone unturned to make its valuation attractive to investors, there are other big names in communication services industry that have been highly rated by the analysts making the big bucks.
Let’s check out the details, and see what Wall Street expects from this group of equities moving forward: