Ralph Lauren Corp (RL) is Putting up a Sizzling Show – Coach Inc. (COH), Tiffany & Co. (TIF)

Also, Ralph Lauren has recently launched its new vintage collection which will have unique product pieces and will cater to a niche market. The company has even taken an initiative to let its customers’ poll on its website to see which product should be brought back to production once again. Customers’ feedback will play a very important role in boosting the retailer’s sales.

Lastly, its strategy of doing away with unprofitable brands seems to benefit the retailer, and will help Ralph Lauren remain focused on its core brands. Going forward, these efforts will start bearing fruit.

Conclusive Thoughts

With an 18% appreciation in its stock price, Ralph Lauren has been a marvelous performer. It has the right strategies in place along with initiatives to reduce its cost structure. Its efforts in the e-commerce segment, especially in the European region, have already started showing positive results, and it is expected to grow further.

Moreover, the company has been expanding into new regions as well as into new collections, which is driving more and more customers to its stores. I believe the company’s strength lies in the fact that it concentrates on customers’ preferences more than anything else. This has been its key to success. Owning this stock will definitely make your portfolio look good.

The article This Company is Putting up a Sizzling Show originally appeared on Fool.com and is written by Himanshu Poddar.

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