Nokia in China: Nokia Corporation (NYSE:NOK) may not be top dog in the smartphone industry any longer. That being said, the company is still hoping to make waves in markets all over the world.
It is believed that the company has plans to release more affordable smartphones in China during the second quarter of 2013. While the details of this plan have yet to be released, it is safe to say that the company is looking to make this move as a strategy for biting into the competition’s market share.
StreetInsider, in correspondence with the South China Morning Post, touched on what this launch could consist of. Here is some information to chew on:
“Nokia may release Lumia 520 and 720 smartphones — which run Microsoft’s Windows Phase 8 platform — on China Mobile’s wireless network in the second quarter.”
To go along with this, there is a good chance that Nokia Corporation (NYSE:NOK) will also bring its Asha 105 and 301 models to the Chinese market. Both of these have plenty of high end features, without the high price tag. This will go a long way in making them a big hit among Chinese consumers.
The South China Morning Post offered some information regarding the pricing of the Nokia Corporation (NYSE:NOK) smartphones:
“The Lumia 720 and 520 will run €249 and €139, while the 301 and 105 will cost €65 and €15, respectively.”
At this point, it is safe to say that the Nokia Corporation (NYSE:NOK) devices will be available on the China Mobile network. However, there is no information on whether or not other carries, including China Telecom and China Unicom, will be involved. At this time, these two carriers offer the Lumia 920.
It will be interesting to see if Nokia Corporation (NYSE:NOK) is able to make waves in China by offering more affordable smartphones in the country. After all, there is a lot of talk that Apple Inc. (NASDAQ:AAPL) is thinking about doing the same. The competition continues to heat up.
Check back here for more updates on Nokia in China.
DISCLOSURE: I have no positions in any stock mentioned.
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