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News Corp (NWSA)’s Robert Thomson Slams His Incompetency On Google Inc (GOOGL); His Favourite Scapegoat

News Corp (NASDAQ:NWSA)‘s  chief executive, Robert Thomson didn’t let  go the chance to blame Google Inc (NASDAQ:GOOGL) for what can only be described as his lack of business acumen. In her article on The Guardian, Emily Bell wrote about Thomson’s accusatory letter to EU which was an attempt to convince regulatory authorities not to show any mercy to Google Inc (NASDAQ:GOOGL).

News Corp (NASDAQ:NWS)

The antitrust concerns that Google Inc (NASDAQ:GOOGL) has been subjected to due to claims that it gives its services preferential treatment over those of its competitors is not something that is affecting News Corp (NASDAQ:NWSA)’s traffic. Thomson, however, will not mind any scapegoat on his dinner table.

Thomson has associated News Corp (NASDAQ:NWSA)’s troubles with Google Inc (NASDAQ:GOOGL) before as well, but according to Bell, this time he marinated his goat a little too excessively, so to speak.

News Corp (NASDAQ:NWSA) doesn’t have to look too far to find the source of its troubles but the media company’s chief executive refuses to look in the mirror. Bell quoted Thomson as warning EU, that Google Inc (NASDAQ:GOOGL) undermines ‘the basic business model of professional content creators’, in his letter.

News Corp (NASDAQ:NWSA)’s  professional content creators  deserve a special mention here as well. Firstly, even Thomsan’s letter to EU mentioned before falls under the wildly broad and accusatory category (Google Inc (NASDAQ:GOOGL) is responsible for the rise of extremism in Europe), according to Bell. Secondly, as Bell points out, News Corp (NASDAQ:NWSA) addressed the EU Commission president by printing “Up Yours Delors” on the front page of the Sun.

If this is the quality of journalism that Google Inc (NASDAQ:GOOGL) is endangering, it begs the question whether it is even worth protecting to begin with.

Moreover, the article on Guardian points out that Google Inc (NASDAQ:GOOGL)  has in fact helped news organisation to grow as they use the social platforms and search engines provided by Google to support their business models.

News Corp (NASDAQ:NWSA) only has its own failure to adapt to blame for the loss of its traffic, and that is if we disregard the quality of its journalism.

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